Thanks Aditya for the May sales numbers.
Here are some inferences from the data:
The Passenger Vehicle sales continue its woes and even tougher times loom ahead. With these comes closure of dealerships and has increased further so much that has now questioned the viability of many dealer establishments. Considering the stats – on an average two vehicle dealerships have shut every week over the past 2 years.
Lower consumer sentiment and the recently concluded general election also had a major part in sales slowdown. The high inventory levels at the dealerships has been a consistent concern and all OEMs are trying their part to lower the dealer stock which is even more hampering the monthly off-take volumes.
- Maruti Suzuki reports the highest market share loss in May’19. It lost a staggering 3.1% MS in May’19 owing to low wholesale volumes in the month. It registered a YoY de-growth of -25.1.
- Hyundai too sees a negative trend even with the new launch, but de-growth is in single digit but the biggest one it increases its market share at the expense of Maruti Suzuki.
- Mahindra once again establishes itself as the 3rd contender in the sales chart and regains the Crown of the SUV leader now.
- Toyota outsmarts Honda – But will it retain for long – Glanza effect will be known in coming months.
- Tata seem to be struggling though it claims it has a healthy retail figures as per its expectations.
- Nissan –Datsun receives a shocker of – 48% de-growth. Should it now focus on EV’s as no plans on its conventional cars are visible?
- FCA now ranks at the lowest end of the chart. While it is known that FIAT will eventually record ZERO sales, what is wrong with JEEP- slow decisions and fierce competition brings COMPASS to a new low in sales numbers.
Market Share:
- Maruti Suzuki still sells 1 in every 2 cars sold, but a dropping trend is seen now. Maruti Suzuki will try to defend this share and time will paint the real picture. Products to look forward to will be Petrol Variant of Vitara Brezza and the Mini Cross over – Future S.
- Maruti Suzuki’s loss in market share reflects in Hyundai’s increase in Market share. Though the company has a negative growth, Venue has helped Hyundai in containing the negative growth.
- Nissan and FCA has to worry as the negative trend is spiraling and with no products visible, not sure how they will contain this trend.
Segment Leaders: Entry Level: The segment that is dwindling in numbers is held by Maruti Suzuki’s Alto. As customers prefer higher segment vehicles and though BS6 complaint Alto was launched. It hasn’t allowed Alto sales from falling down. The nameplate shows a negative growth of 25% YoY.
Will the upcoming Future S (Zen?) be able to contain this in the form of the mini/micro SUV segment ?
Compact Hatchback: SWIFT become the largest selling car by Proxy. True credit for largest sales should actually go to Baleno. but as volumes are split with Toyota Glanza, SWIFT steals the show.
Premium Hatchback: By default it is the Baleno. With 6 lakhs sold in a record 44 months it has withered all competition and stands tall. Would be interesting to see how the numbers stack up when Toyota goes
full steam with Glanza. Anyways Toyota anticipates only ~ 2000 units/month of Glanza sales.
Compact SUV: Hyundai’s Venue touted as the segment killer nearly reaches there. But for now Vitara Brezza is the leader and it will be interesting to see how Maruti Suzuki will contain the dropping sales of this segment.
Mahindra’s XUV300 and Tata Nexon holds on to its numbers but Ford’s EcoSport is losing its customer base rapidly.
Compact sedan: Every Two Minutes A New Maruti Suzuki Dzire Is Sold - That sums up the Dzire story
Maruti Suzuki’s Dzire revives this segment and sells consistently above 12k + units.
Honda Amaze is the only formidable competition but a very distant one. Other than the top 2, all the others seem to face the brunt as customers look to c/suv’s.
Executive Sedan: Ciaz gets back its crown with convincing numbers. The segment is losing its sheen and will Ciaz will be shared with Toyota even in the lackluster times will remain to be seen. Will Yaris be withdrawn as it sees a maximum dip of 87%(Y-O-Y)
Mid Size SUV: Undisputed leader in Creta hold its fort. A segment eyed by almost all manufactures and launches planned in coming years it will be interesting to see how this segment pans out. Hyudai is rumoured to move the Creta to a 7 seat configuration to keeping to the market expectations.
MPV: Maruti Suzuki Ertiga takes this segment to new heights. This segment grows at 6% which is the second best to the CUV segment.
Marazzo is on a down trend the day the new Ertiga was launched, even Toyota’s Innova shows a negative growth.
Source Data:Auto Punditz