[volkman10]

Toyota sees huge success in badge-engineering in India and select international markets, this Year.


- 43% of Toyota India’s volumes this year, came from Maruti sourced models

- The monthly average stood at 10,104 units. Which saw a high of 14,997 volume and a low of 707 units.

-Urban Cruiser and Glanza contributed consistently about 50,000 numbers month on month until this May.

-Glanza is averaging at around 2153 units YTD. and Urban Cruiser around 2240 units YTD.

- The Urban Cruiser has sold about 11,204 units YTD for Toyota along with Glanza at 10,768 units. together the Maruti-supplied units contributed about 21,972 units.

-The nearest to this came Innova which stood at 19,320 units. All other Toyota Models have sold below 10,000 units YTD.

-Maruti's contribution to Toyota's total sales has averaged at 43.49%. With a high of 94.91% in the month of May and a low of 37.61% in the month of February.


Sees to further establish its success:

Wagon R with the Toyota Badge and rumors of the Ciaz also being available in Toyota along with the development of a new SUV from Toyota for the Indian Market, which could be sold in both Maruti and Toyota would see success for both.

Internationally too the Starlet and Urban Cruiser are doing well in S African markets.

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[volkman10]

Originally Posted by lamborghini

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Toyota on the other hand needs to rethink it's strategy. --

Toyota reaps success in its partnership with Suzuki.

- Cross badged products (contribute 43% of sales) keep its sales register ringing all the time.



Source: Auto Punditz

[volkman10]

44% of Toyota sales come from Maruti-rebadged products.

Toyota's line-up includes four badge-engineered products
Future offerings will include seven-seater Grand Vitara, Hyryder
Maruti eVX electric SUV to also have Toyota-badged version

Between May 1, 2023 and April 30, 2024, Toyota sold 2,49,737 cars and SUVs in the Indian market, out of which 1,09,706 units were rebadged Maruti Suzuki products. The badge-engineered models include the Glanza (based on Baleno), Urban Cruiser Taisor (based on Fronx), Rumion (based on Ertiga) and Urban Cruiser Hyryder, which shares its underpinnings with the Grand Vitara. The partnership has also resulted in Maruti borrowing Toyota’s Innova Hycross (Invicto).

- Glanza was the top-selling Maruti-rebadged product, with 52,989 units sold in the last one year.
- Urban Cruiser Hyryder is second with sales of 49,552 units.
- Rumion recorded a sale of 7,165 units, but it was only launched in August last year.

Do note that the overall sales number does not include the Urban Cruiser Taisor since it is still a relatively new product.


Link:

[volkman10]

It does not matter for badge engineered car sales from Maruti-Toyota duo. Success all the way!

Helps Toyota to consolidate its Nr. 5 position beating Kia by a considerable margin.

Maruti Baleno+ Toyota Glanza = 12,842+ 4517 = 17,359
Ertiga+Rumion = 13893+ 1919 = 15,812
Fronx+ Taisor = 12,681+ 2180 = 14,861
Grand Vitara+ HYryder = 9736 +3906 = 13,642
Toyota Hycross+ Invicto = 8548+193 = 8741

Source: AutoPunditz (May sales)