Re: Badge Engineering or Bodge Engineering - A Primer Toyota sees huge success in badge-engineering in India and select international markets, this Year.
- 43% of Toyota India’s volumes this year, came from Maruti sourced models
- The monthly average stood at 10,104 units. Which saw a high of 14,997 volume and a low of 707 units.
-Urban Cruiser and Glanza contributed consistently about 50,000 numbers month on month until this May.
-Glanza is averaging at around 2153 units YTD. and Urban Cruiser around 2240 units YTD.
- The Urban Cruiser has sold about 11,204 units YTD for Toyota along with Glanza at 10,768 units. together the Maruti-supplied units contributed about 21,972 units.
-The nearest to this came Innova which stood at 19,320 units. All other Toyota Models have sold below 10,000 units YTD.
-Maruti's contribution to Toyota's total sales has averaged at 43.49%. With a high of 94.91% in the month of May and a low of 37.61% in the month of February.
Sees to further establish its success:
Wagon R with the Toyota Badge and rumors of the Ciaz also being available in Toyota along with the development of a new SUV from Toyota for the Indian Market, which could be sold in both Maruti and Toyota would see success for both.
Internationally too the Starlet and Urban Cruiser are doing well in S African markets. Link |