[fhdowntheline]

Originally Posted by amalji

These rebadged cars are just about cheating your customers. And you'll dilute your brand over time as well.

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Why should that be the case? The customer is buying the car with eyes fully open.The customer would know that this is a rebadge, yet he may be going for a brand promise that differentiates from the original. Toyota is playing smart by ensuring that it gets volumes going in the lower and middle segment and is not a one/two trick pony (you need to keep the dealerships ticking too).
Its a pity that they arent being innovative technology wise, but that's a long way from cheating.

[CEF_Beasts]

I guess this is the final look of the Urban Cruiser, grill and lower half of the bumper look very similar to the Fortuner’s

[2cents]

Originally Posted by CEF_Beasts

I guess this is the final look of the Urban Cruiser, grill and lower half of the bumper look very similar to the Fortuner’s

Not sure if this is indeed the real version, but if so, is this Toyota's idea of differentiation? They seem to have progressed from badge engineering to badge and bumper engineering

[hydraulicsteer]

Originally Posted by CEF_Beasts

I guess this is the final look of the Urban Cruiser, grill and lower half of the bumper look very similar to the Fortuner’s

If this is true, i am surprised to see how brave Toyota is in offending the Fortuner’s customer by making the Brezza look same. This MS-Toyota badge engineering is setting a wrong precedent in the Indian market. I feel the Korean duo is all set to rule our market for the next decade while the Japanese play cheap tricks and lose.

[hemanth.anand]

This is a better job by Toyota than a Glanza from the name to the looks IMO. Interested to see how market responds to this.


A Brezza is like a chameleon in some ways. As easily as a chameleon can camouflage itself with it's surroundings, a Brezza can transform itself into any car it wants...all it needs is just a grille change!!


Toyota Fortuner


Jeep Compass


Land Rover Discovery


Mercedes


Ford Endeavor


Lexus


Source of Images: Google Image search

[Venkatesh]

Thank god Toyota didn't name it combining the names of Vitara Brezza and Fortuner like Brezzuner, Brefort , Forezza, Fortara

[WhiteKnight]

"World exclusive" on Autocar cover? This better be more than a grill change.

For a company of Toyota's size, I'm pretty sure they have a substantial parts bin to make it a differentiated product vs Brezza. Interestingly, they do not seem to have any small size petrol engines developed in recent times. Daihatsu engines seem to be too small. So, as many mentioned here, a 6 speed automatic would be a good start.

Off topic, their previous attempt to badge engineering resulted in a model people call Toyota Baleno. So, better this not be Toyota Brezza.

[Reinhard]

Originally Posted by WhiteKnight

"World exclusive" on Autocar cover? This better be more than a grill change.

And a terrible attempt by ACI in rendering. Simply slapping the latest gen Toyota Fortuner's grille design with minimal changes into a Brezza is so lame!? While MSIL-Toyota have shown already that they don't want to take much efforts in making changes in sharing - I expected more efforts from ACI at least!

[volkman10]

Originally Posted by Reinhard

And a terrible attempt by ACI in rendering. ---l

Looks like it is not a render, but the actual image

we’ve got our hands on a world-exclusive first image of the new compact SUV that’s based on the Maruti Suzuki Vitara Brezza.

Link

[Nazaar25]

Originally Posted by Reinhard

And a terrible attempt by ACI in rendering. Simply slapping the latest gen Toyota Fortuner's grille design with minimal changes into a Brezza is so lame!? While MSIL-Toyota have shown already that they don't want to take much efforts in making changes in sharing - I expected more efforts from ACI at least!

Well, it may look terrible or badly edited but it is what you're going to get as Mr.Hormazd Sorabjee claims that it's the actual image of the car!
I was expecting a Rav4 like front-end but this doesn't look bad either. Good for folks who always wanted a cheaper Fortuner

[Reinhard]

Originally Posted by Nazaar25

Well, it may look terrible or badly edited but it is what you're going to get as Mr.Hormazd Sorabjee claims that it's the actual image of the car!
I was expecting a Rav4 like front-end but this doesn't look bad either. Good for folks who always wanted a cheaper Fortuner

yep, looks like "this is it". In which case, its another reason why we all felt Toyota's "teaser" was a waste of time and money. A teaser for a car thats being unveiled by a magazine. Couldn't look any more stupid .

[NiInJa]

I admit, of all the versions of Brezzas in the market, I like the 'Range Rover' version the most

Not a bad design from Toyota though. This time they have a different set of alloys too. This will sell.

[YD14]

Originally Posted by volkman10

Looks like it is not a render, but the actual image

I don't feel the same because the vertical silver slats on both sides of the grill have different bottom. The driver side one curves towards centre while the one on passenger side does not. The driver side headlamp is titled way too much for it be a photography angle problem.
If ACI is telling the truth, then it is simply a rendered image by toyota. But no way the real image.

[saur95]

From my inside sources, I understood that this indeed is the final product. All I can say is that at least they put in a little more effort this time around

Originally Posted by chaudh2s

I don't know why some members here behave so immaturely on such badge sharing exercises. This might be a new concept here for some, but elsewhere in the world its quite common. In Europe, Toyota, Peugeot and Citroen have many products which are badge engineered.
1.) Toyota Proace Verso, Peugeot Traveller and Citroen Jumpy Spacetourer are same.
2.) Toyota Proace City, Peugeot Rifter and Citroen Berlingo are same.
3.) Toyota Aygo, Peugeot 108 and Citroen C1 are same.
4.) Historically, hatchback SX4 and Ignis (the older version not launched in India) were used both by Fiat and Suzuki.

There is a world of difference between jointly engineered and badge engineered. The cases you've put forward above are all developed jointly by respective manufacturers, except for maybe the first two generations of the Toyota ProAce siblings. No one manufacturer in that set has merely slapped their badge on another's vehicle but been part of the development from the ground up. This is not the case with the Brezza/Urban Cruiser or the Baleno/Glanza, where Toyota have merely changed badges, grilles and bumpers (negligible investment) of vehicles originally developed by Suzuki and that's why many find this practice deplorable.

I'm sure most BHPians posting here are aware of the same, especially considering this was clarified previously on the Glanza thread. There's no need to call anyone out for it.

[chaudh2s]

Originally Posted by saur95

There is a world of difference between jointly engineered and badge engineered.

Irrespective of whether its badge or joint engineering, the final product (Toyota, Peugeot and Citroen) has no differentiation apart from the badge. Not even the grille or bumper. Brezza/Urban Criser and Baleno/Glanza have atleast that much differentiation. And Toyota is sharing platform here with Suzuki which is not a big risk for Toyota, as Suzuki products are themselves quite thoroughly engineered, running fuss free for 2-3 Lakh Km's. One could have raised concerns had Toyota chosen to use an Innova or Fortuner type product from Suzuki, but these small cars are city, highway dwellers, and Suzuki makes the best products in that segment.
But, at the end of the day, Toyota is not bothered because for every 10 people on forums like ours who detest such badge engineering jobs, there are 100 others who don't mind or don't even know about all this. Toyota is more interested in those 100 and rightly so.