Mercedes-Benz launches ‘Service on Wheels’ for smaller cities & towns Mercedes-Benz Launches Service On Wheels initiative in India for Tier II and III markets.
Mercedes-Benz aims to create a wider reach in the country with sales and service, and has introduced the first-of-its-kind 'Service On Wheels' initiative in India. The new initiative is targeted Tier II and Tier III markets across the country that hold less than 200 customers for the automaker. However, the aim is to offer service at the door step in the city so that the customer need not travel kilometers away to the next available service center.
The Service On Wheels truck is based on the Bharat Benz 4023 40 tonne tractor trailer and there will be two trucks deployed across the country as part of the first phase. The first truck revealed today will cater to the North and East regions, while the second truck will ply in the South, West and Central regions. The cost of each truck is around ₹ 1.5 crore.
That said, Mercedes-Benz says that the truck operations will be far more efficient than opening a mini service center in such regions as the numbers of cars limit the feasibility of operations for now. As the numbers exceed 200 cars, the company is open to operating a mini service center as per the requirements.
On being notified, a mobile service truck will visit the customer’s area and carry out the inspection, repairs and service of the car. This initiative is part of Mercedes-Benz’s service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, launched in July 2016.
Specially trained service advisers, Vehicle Preparation Centre technicians, sales advisers along with other support staff accompany the Mercedes-Benz ‘Service on Wheels’ truck at each visiting location. For more intense repair work including Body and Paint works, the customer can also book workshop appointment at the ‘Service on Wheels’ by the Service Advisor. |