Re: Skoda in control of VW's product development for India; car based on MQB-A0-IN platform coming s Mr. Zac Hollis, Director, Sales and Marketing gives on insight to the VAG's future line-up for India.
- No To Budget Cars; CNG A Possibility. ( Polo ?) Quote:
the discussion is - is it right for the brand to go below the Rapid? To do that, we'd have to come way below the Rs 10 lakh mark, say Rs 5-7 lakh. And it's a very competitive environment
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No one would want to buy our Octavia and Superb if we sell a Rs 5 lakh or Rs 7 lakh car beside it
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- The world premiere for the SUV in India is slated to happen in 2020 ( Indian Version of KAMIQ ?) - Expect T Cross to follow post the Skoda SUV.
- Product launch in early 2021
- End 2021 will come the Notchback ( VIRTUS / Rapid( SCALA) ?)
- Product differentiate will be the key between Skoda and VW Quote:
The product differentiation will be starker than today, for sure. It’s a massive change. The engineers and designers have done a fantastic job of differentiating the cars. The interiors, particularly, look completely different.
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- Superb, Kodiaq and Octavia, and new launches will extend the portfolio to six.
- Karoq for the Indian market now, by early 2020
- There will be two more products, and this is just the beginning ( T ROC - ALLSPACE ?) Quote:
But, there will be many more on the same platform in the future. That’s the key message.
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- More outlets, from 68 --> 138 Quote:
We will be adding dealerships in tier two, three and four cities too because we will have cars with better market potential in these cities. At the moment, with our product portfolio, it wouldn't make much business sense to have dealers in these cities. But with India 2.0, it makes perfect business sense to have dealers there. So this is why we're expanding our dealer network
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-Confidence building starts with service experiences and the dealer. Quote:
won't tolerate dealers that don't live up to the expectation in terms of service. And I won't tolerate dealers that aren’t being fair and transparent to customers. I won't tolerate that any longer. Because our brand reputation can be destroyed by two or three experiences or two or three dealers.
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- No Hybrids for India - CNG's are a possibility. Quote:
there's not enough capacity for the demand in Europe. So, it's unlikely that we will bring the hybrids into India
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All manufacturers have to meet average CO2 emissions as per the CAFE Norms, in 2022-23 and to do that, we will need to look at alternative fuel technology. We have no choice
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- Pricing Quote:
Our cars will be competitive because we will be competitive. But our cars will also be high quality, very premium in terms of the design and interiors, but they will be competitive
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Last edited by Eddy : 12th May 2019 at 20:33.
Reason: typo
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