Re: Buy a competitor after test-driving a Nissan / Datsun AT and you'll get free accessories Quote:
Originally Posted by LoneWolf9 The plan is not as Idiotic as it looks like.
I think its brilliantly thought. Whether they get the results or not is another story.
Apart from increasing the foot falls. Let's talk about the fact that Nissan is actually incentivizing the customer to buy competitor's car.
Nissan is paying 8K worth ( actual value would be much much lesser) to get that lead. Honestly Nissan is paying peanuts and getting the maximum bang for buck. |
I fully agree.
1) They can only do this if the are confident of their car quality:
Micra: Most reviews and feedback we have on Micra are positive. (In fact today travelled by Ola - one trip in a Xcent and another in a Micra...felt the Micra to be much better in terms of ride/comfort)
Datsun Redi-GO AMT: Uniquely positioned and cheaper than most other cars.
After-Sales and Service is another area altogether where they are significantly weak, but we saw messages that they were focussing on service and first time right, etc. So there seems to be concerted effort on Sales and Service, and I presume this may also have been extended to other areas, e.g. salesmen incentives for enabling a concerted effort (Hope it is not a 'last ditch' effort).
2) Getting footfalls into Nissan showrooms - very important task, presume it will be achieved. Presume there will be newspaper ads, etc. to support.
3) Nissan has anyways been providing good discounts (and/or 'gold' offers) on Micra for last few months. They can continue to bait customers with the offers.
4) They would need to have really aggressive salesmen who followup regularly for 7 days atleast after the test drive. I can imagine that the responsible salesmen and dealership will get negatively impacted for every claim made. This may drive energy levels of the salesmen and could have brought in salesmen schemes also so they may also get other 'carrots' and not only the 'stick'. Last time I visited the Nissan showroom, the lady who spoke to me was not at all aggressive or even following up.
5) I tend to think that most people are inherently honest/honorable and may not want to benefit like this, even if they are eligible.
6) Who knows what the people claiming the benefit will have to sign up for - e.g. regular calls from Nissan's support team on how the competitor car is doing or problems it has, getting their names published with details they may otherwise have liked to keep private, etc.
7) Overall looks like a novel marketing idea in the market. Nissan needs the chutzpah.
Last edited by manij : 8th March 2018 at 01:03.
Reason: typo
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