Rumour: Mitsubishi to step up the pace in India

vinit.merchant · 10th March 2017, 14:20

Mitsubishi portfolio is limited to
Outlander
Lancer (2.0 & 2.4)
Lancer Evo
Mirage (Hatch)
Mirage G4 (Sedan)
I-MIEV (Electric)

They can leave out the Evo, but to make any impact on their re-entry, they need to bring in all their other cars.

Quote:

Originally Posted by GTO

Well said. If Mitsubishi wants to explore opportunities in India, it should look at niche segments.

Actually they can even leave out their I-MIEV, along with the Evo. Any guesses why? It costs as much as the Outlander. And it looks as small as the Nano/Alto. Indian mindset is not yet ready for these eco-friendly things.

But we all love Lancers no? We grew up watching these beautiful cars around us. It has its own fan following.
In fact, in India, Mitsubishi is not the brand. Lancer & Pajero are the brands, and people swear by them.

I am sure if Lancer is reintroduced, it will find a lot of takers.
And if they can manage to bring Mirage under 4m, they have the mass market car too.

EDIT: but it is surprising, since Mitsubishi has targeted to exit completely from the Fossil fueled cars and go electric (thats why they stopped all R&D for developing the Pajero). Why enter a country not ready for electric yet. Will they fall back again on fossil fueled cars due to change of leadership?

ashutoshb · 5th May 2017, 14:50

This is a fan based fiction on the upcoming Mitsubishi Lineup. A completely fabricated thought I had, while dreaming on a Sunday afternoon nap. Mods, if you think it doesn't belong here, feel free to delete

Here it goes.

MITSUBISHI ANNOUNCES BIG PLANS FOR INDIA
Ashutosh Balwaria
May 5, 2017: Mitsubishi India made a surprise announcement today. And, boy, was it big.

It plans to launch, not one, but four all new models in the next four years in the Indian market. Having recently received a shot in the arm, after Nissan buying a controlling stake in the company for $2.3 billion, the Japanese manufacturer plans to make full use of Renault-Nissan platforms.

Mitsubishi can’t ignore a big market like India, chairman of Mitsubishi Motors, Carlos Ghosn had said in an interview to Autocar India.

And it shows. Deciding to ditch the entire existing lineup in India, altogether, Mitsubishi plans to launch two SUVs and two sedans in the Indian subcontinent.

Following the German car makers' naming strategy, Mitsubishi plans to launch different cars with the same name, followed by the series the car belong to.

"Indians identify Mitsubishi with two names. The Lancer and the Pajero. I would even say that they are a bigger brand than Mitsubishi itself.", said a person privy to the developments in the rejuvenated Mitsubishi India camp.

The company plans to come out with the future line-up under two separate sub-brands. Pajero and Lancer.

The first model to be launched on Indian roads will be the Pajero A, a sub 10 lakh rupee crossover, based on the current Micra / Sunny platform. The design will be in line with the original Pajero's rugged looks and will most probably the most masculine looking soft roader in the segment. With this being the fastest growing segment, Mitsubishi is hoping to get good volumes. Development of this car is at full throttle and the company plans to launch the car within the next 15 months.

The second model to follow will the Lancer A, a sub 10 lakh rupee sedan. Again based on the current Micra / Sunny platform, the car will follow the design language of the car maker's Evo series. Expect it to be the best handling car in the segment, to make it live up the Lancer's heritage. We hear that Mitsubishi wants to launch it alongside the Pajero A. With the capabilities of the Renault-Nissan alliance now behind Mitsubishi, it somehow doesn't sound impossible.

The third in the Mitsubishi lineup will be Pajero B, a sub 20 lakh, seven seater SUV based on the upcoming 2018 Renault Duster. With plans to share the engine and a new top hat, the Pajero B is expected to be the butch SUV, many buyers are waiting for, in this price segment. Expected launch 2020.

This is to be followed by the Lancer B, a premium sport sedan, with a price below 20 lakhs. Luxurious, sporty, this car is expected to be a shade smaller than the original EVO, and is expected to be the most powerful car in the segment. We are hearing that its marketing will be surrounded in the car's 0-100 time and its power output. More details about the Lancer B platform are still awaited. Expected to be launched on the same podium as Pajero B.

The engine options have not been disclosed yet, but we are told that every single car will live up to the Pajero and Lancer brand's name, rest assured, performance won't be compromised.

The Pajero currently at sale, will be rechristened Pajero C and at a later stage, will be replaced by the fifth generation Pajero in 2018. An all new EVO is in the pipeline too. Not looking at big volumes here, these cars are expected to act as halo products, with prime target of exports to other right hand drive markets.

We, at TeamBHP Dream Factory, can't wait to see the cars in metal and get behind the wheel.

Shashwat B · 13th July 2019, 23:02

Quote:

Originally Posted by ashutoshb

This is a fan based fiction on the upcoming Mitsubishi Lineup. A completely fabricated thought I had, while dreaming on a Sunday afternoon nap. Mods, if you think it doesn't belong here, feel free to delete

Here it goes.

MITSUBISHI ANNOUNCES BIG PLANS FOR INDIA
Ashutosh Balwaria
May 5, 2017: Mitsubishi India made a surprise announcement today. And, boy, was it big.

It plans to launch, not one, but four all new models in the next four years in the Indian market. Having recently received a shot in the arm, after Nissan buying a controlling stake in the company for $2.3 billion, the Japanese manufacturer plans to make full use of Renault-Nissan platforms.

Mitsubishi can’t ignore a big market like India, chairman of Mitsubishi Motors, Carlos Ghosn had said in an interview to Autocar India.

.

A year later an now, not much seems to have happened except Mitsubishi kicking out Mr Ghosn.

Source :-

https://m.timesofindia.com/auto/misc...w/69888775.cms

All the hopes to see more Mitsubishi cars is going take a long time :(

Out of curiosity, if Mitsubishi patners with say Tata Motors, and has Tata sell cheaper versions of The Pajero calling it the new safari. People wanting a big fat suv and not wanting to spend 30L may choose this. Ofcourse this is a brief idea. I know there will tons of issues etc. But just the thought of it looks like a win win. Mitsubishi gets to use Tata's platform and launch multiple cars.

5th May 2017, 14:50	#17
ashutoshb Senior - BHPian Join Date: Jul 2006 Location: NOIDA Posts: 1,909 Thanked: 5,157 Times View My Garage	Re: Rumour: Mitsubishi to step up the pace in India This is a fan based fiction on the upcoming Mitsubishi Lineup. A completely fabricated thought I had, while dreaming on a Sunday afternoon nap. Mods, if you think it doesn't belong here, feel free to delete Here it goes. MITSUBISHI ANNOUNCES BIG PLANS FOR INDIA Ashutosh Balwaria May 5, 2017: Mitsubishi India made a surprise announcement today. And, boy, was it big. It plans to launch, not one, but four all new models in the next four years in the Indian market. Having recently received a shot in the arm, after Nissan buying a controlling stake in the company for $2.3 billion, the Japanese manufacturer plans to make full use of Renault-Nissan platforms. Mitsubishi can’t ignore a big market like India, chairman of Mitsubishi Motors, Carlos Ghosn had said in an interview to Autocar India. And it shows. Deciding to ditch the entire existing lineup in India, altogether, Mitsubishi plans to launch two SUVs and two sedans in the Indian subcontinent. Following the German car makers' naming strategy, Mitsubishi plans to launch different cars with the same name, followed by the series the car belong to. "Indians identify Mitsubishi with two names. The Lancer and the Pajero. I would even say that they are a bigger brand than Mitsubishi itself.", said a person privy to the developments in the rejuvenated Mitsubishi India camp. The company plans to come out with the future line-up under two separate sub-brands. Pajero and Lancer. The first model to be launched on Indian roads will be the Pajero A, a sub 10 lakh rupee crossover, based on the current Micra / Sunny platform. The design will be in line with the original Pajero's rugged looks and will most probably the most masculine looking soft roader in the segment. With this being the fastest growing segment, Mitsubishi is hoping to get good volumes. Development of this car is at full throttle and the company plans to launch the car within the next 15 months. The second model to follow will the Lancer A, a sub 10 lakh rupee sedan. Again based on the current Micra / Sunny platform, the car will follow the design language of the car maker's Evo series. Expect it to be the best handling car in the segment, to make it live up the Lancer's heritage. We hear that Mitsubishi wants to launch it alongside the Pajero A. With the capabilities of the Renault-Nissan alliance now behind Mitsubishi, it somehow doesn't sound impossible. The third in the Mitsubishi lineup will be Pajero B, a sub 20 lakh, seven seater SUV based on the upcoming 2018 Renault Duster. With plans to share the engine and a new top hat, the Pajero B is expected to be the butch SUV, many buyers are waiting for, in this price segment. Expected launch 2020. This is to be followed by the Lancer B, a premium sport sedan, with a price below 20 lakhs. Luxurious, sporty, this car is expected to be a shade smaller than the original EVO, and is expected to be the most powerful car in the segment. We are hearing that its marketing will be surrounded in the car's 0-100 time and its power output. More details about the Lancer B platform are still awaited. Expected to be launched on the same podium as Pajero B. The engine options have not been disclosed yet, but we are told that every single car will live up to the Pajero and Lancer brand's name, rest assured, performance won't be compromised. The Pajero currently at sale, will be rechristened Pajero C and at a later stage, will be replaced by the fifth generation Pajero in 2018. An all new EVO is in the pipeline too. Not looking at big volumes here, these cars are expected to act as halo products, with prime target of exports to other right hand drive markets. We, at TeamBHP Dream Factory, can't wait to see the cars in metal and get behind the wheel.
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