re: The 2020 next-gen Mahindra Thar : Driving report on page 86 After going through recent updates in this thread, i would like to state my opinions about the upcoming New Thar as follows:
Majority of the population LOVES this Jeep body form, so do I, as it has a timeless charm about it. But when it comes to buying such a car, we have only two options in the market -
A. Mahindra Thar - which had substandard quality till date which made it unsuitable for both -
i. People who have budget for one car only but are willing to compromise a little on practicality for this form factor.
ii. People who have the budget for the multiple cars at home but they expect certain quality and specifications in the product even if it comes at additional price because they are used to that in their other vehicles and cant step down much.
B. Jeep Wrangler - its ridiculous CBU pricing make it unsuitable for both -
i. People who have budget for one car at home simply couldnt even dream it.
ii. People who have budget for multiple cars at home saw the required quality and specification in the product but still couldnt see the value in the product and stayed away.
Now solution to this are following:
A. Jeep manufactures the Wrangler in India so that it can be priced below 40 L OTR price which will certainly make it a good success. But, with FCA's lethargic approach, this seems unlikely.
B. Mahindra ups its quality and specification game so that Thar has acceptable QUALITY AND SPECIFICATIONS even if it means higher prices, for the people who have single car budget and also for those who have budget for multiple cars at home.
Now what should be the specifications and quality expectations for such product:
1. Overall Fit and finish levels should be at least at the Duster/Nexon levels. All the other design aspects of the car should be well engineered making it reliable for long term.
2. Engine should be ideally 2.0 L and above diesel/petrol with minimum 130-140 HP
3. At least one variant with Automatic Transmission + 4WD is a must have, even if this particular variant will cost more that expected (upto 20 L OTR?), it will pull in lots of customers who have budget for a dedicated lifestyle car and there are many such people.
4. Seating comfort for two rows of forward facing seats should be acceptable enough for long trips where the vehicle is supposed to go.
How much should such a Thar cost?
Currently people who buy compact SUVs spend anywhere between 10 L (Nexon lower variants) - 21 L (Seltos top variants). These are either used as the only car or one among many cars at home. If Thar with above said specifications in various variants is made available in this 15-20 L OTR price spread, it can certainly eat a big number in this currently hottest segment of compact SUVs and it can certainly sell more than 1500-2000 units/per month primarily because of its FORM FACTOR and also for its offroad/adventure tourer vehicle capabilities. Once Mahindra establishes this product in the market, it will also enjoy sustained monopoly/sales as no other manufacturer can provide this extremely desirable body form at those prices.
Last edited by 46TheDoctor : 17th May 2020 at 09:37.
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