[nvldvr]

Well I really don't know what to say. It looks as if Ford India has again reduced the prices of the Trend Variants in a quite and unassuming manner. The 2.2 Ltr Trend 4x4 MT and 4x2 AT variants are now again priced the same, at around 24 lakhs ex showroom. Although the official Ford Website mentions the old prices only, it now carries a disclaimer against the prices of these variants (Screenshot attached for reference).

Great news for those who were planning to buy the 2.2 4x4 MT variants in the last couple of months. At the same time, i pity those who bought the same variant at prices close to 3 lakhs more in Jan / Feb.

[sgmuser]

Originally Posted by nvldvr

Well I really don't know what to say. It looks as if Ford India has again reduced the prices of the Trend Variants in a quite and unassuming manner. The 2.2 Ltr Trend 4x4 MT and 4x2 AT variants are now again priced the same, at around 24 lakhs ex showroom. Although the official Ford Website mentions the old prices only, it now carries a disclaimer against the prices of these variants (Screenshot attached for reference).

3rd time in less than 3 months? What is happening is not good to Ford. As I a product I really like Endeavour. But confidence wise this is not good from customer point of view. So much fragility in the pricing. I am talking to a sales person in Ford and he tried to push a Dec vehicle to me for the same price as that of Jan 2017. He was surprised that I could catch him. He said customers never consider this! Then he said I can not get a 2.2 Trend as Ford is not producing. I came to know this from other source as well. Only in April/May we will get some stocks! He sounds true to me as I heard there are issues with 2.2 Trends as the demand is lower. There is some serious flaw in the Pricing/Procurement/Production and Sales with Ford. They need to fix this. I am still taking my time and might settle either for the Trend AT (lowest AT model) or Fortuner AT.

[GTO]

Originally Posted by nvldvr

Well I really don't know what to say.

Originally Posted by sgmuser

There is some serious flaw in the Pricing/Procurement/Production and Sales with Ford.

My goodness, the Ford Endeavour is not a car, but more like a highly volatile stock on the BSE that moves up & down every month . This is bad as it creates an air of uncertainty around what is arguably the best SUV in the segment.

Ford should take a leaf out of the Mercedes / BMW / Audi book. They don't change the official price that often; however, they do keep tweaking the discounts every month. Though neither is ideal, the latter is better than seeing a different official price list every month!

Like I'd posted earlier, a customer typically takes 2 - 3 months to finalise his car purchase. With the Ford Endeavour, he'll be seeing a different price sheet every time he visits the showroom ! What kind of impression does that leave?

[lapis_lazuli]

It says the 4x4 MT is cheaper than the 4x2 MT. I normally do not follow this segment; but is this possible or a typo? Also, incidental charges of 20k. Well well!

[octane_100]

There must be some one at Ford India who wanted to be on the trading floor but unfortunately joined a car company!

Ford should list the Endeavour on a stock exchange instead of selling through showrooms

[RavenAvi]

Tomorrow's newspaper headline:

"Ford de-regulates Endeavour's prices. To be revised every 30 days, as and when deemed fit by the parent company."

[noopster]

This would be hilarious if it weren't so tragic. Ford is killing demand for a highly desirable vehicle by its fluctuating and rather weird pricing.

Weird because it seems the 4x2 MT version of the Trend Endeavour is actually significantly more expensive than the respective 4x4 and AT versions! Why would anyone even consider buying a lower-specced car for more money? It's bewildering!

Also a 3.2 Trend makes no sense at all at these prices. The premium over the 2.2 Trend AT is nearly 5L! Just for the 3.2 engine? I know it's good but THAT good?

Looking at the confused pricing strategy for the lower variants, the only Endeavour that seems sensibly priced is the 3.2 Titanium- for 3.5L more than the 2.2 Tit AT, you get that engine, pan sunroof, extra airbag and some more goodies. And all that cheaper than the similar-trim Fortuner.

No brainer really. Get the 3.2 Tit- else don't get it

[chaudh2s]

There is no price change. The website says (updated on 02-Feb) like this..

[drmohitg]

Lets all take a moment and pray for the poor souls who took delivery during this short period of hiked prices. Most of them would probably not even know that the prices have again been rolled back, unless they follow online forums. May god give them peace.

I am planning to book the Ecosport. Thanks to Brezza, I feel safe and secure that Ford would not hike the prices of ecosport to its old pricing.

[Karthik Chandra]

Originally Posted by lapis_lazuli

It says the 4x4 MT is cheaper than the 4x2 MT. I normally do not follow this segment; but is this possible or a typo?

Originally Posted by noopster

Weird because it seems the 4x2 MT version of the Trend Endeavour is actually significantly more expensive than the respective 4x4 and AT versions! Why would anyone even consider buying a lower-specced car for more money? It's bewildering!

Most probably it is because they would have produced more 4x4 MT and 4x2 AT units in Trend trim, hence to clear stocks and balance the inventory, they might have adopted this weird pricing strategy

I'm not able to think of any other logic for this pricing.

[petroguzzler]

Pathetic pricing strategy from Ford. Clearly Ford's marketing division doesn't know a thing or two about portraying a consistent image to consumers. Brings in distrust among consumers.

[vinit.merchant]

Ladies and Gentlemen, please spare a thought for the poor souls working at Ford.

They have to sit idle most of the times, with a slack demand for the Figo twins and also the numbers from the Endeavour aren't that high either.

Time has to be killed.

Drop the price --> see & read market reactions and increase sales

-- sales back to normal --

Hike the price --> see and read market reaction and get entertained.


They had done the same thing on the Ecosport too. Reduced prices at the time of Brezza launch and then hiked it back up within a couple of months
and then hiked even more and also removed some features (and added some).

Seems to be a favorite past time of the committee there.


PS: I personally believe that they are made to fill up time sheets there at Ford, explaining how much time was spent where. I think that's the crux of the problem. Time sheet.
Not the input costs.
Not the increase in Fixed costs.
Not market sentiment
Not even blah blah.

It has to be the time sheet.

[AutoNoob]

Originally Posted by vinit.merchant

I personally believe that they are made to fill up time sheets there at Ford, explaining how much time was spent where. I think that's the crux of the problem. Time sheet.
Not the input costs.
Not the increase in Fixed costs.
Not market sentiment
Not even blah blah.

It has to be the time sheet.

You have explained it in a way no one else could have explained. But Ford is not alone, Maruti also is experimenting with such thoughts. After the debacle of S-Cross, now once again they are up with Baleno RS pricing.