Re: Volvo India issues newspaper notice on Big Boy Toyz - What gives? Quote:
Originally Posted by GrammarNazi I feel the problem is this :
Big Boys Toys could be privately importing them from foreign dealers. Since the premium charged in India by Brands is super crazy high, the car would cost massively less than what the Authorised Dealers sell them for here. Hence the scope for a reasonable profit even if sold at a lower price, albeit without warranty. |
I think you have pretty much hit the nail on the head. The real source of these cars at BBT is unknown and probably either flood damaged vehicles or parallel imports. As a result, the prices are probably lower than what Volvo India is charging for the same. Quote:
Authorised Dealers probably make heavy margins on Car Sales. The cars themselves are not very unreliable, so dealers get mostly low paying warranty work in the first 3 years. Cars sold through non-authorised dealers too are probably good, but they occasionally help ASC's earn in service & repairs even when the car is new. Volvo probably sells parts to dealers at low / "reasonable" rates to help the Authorised Dealers businesses be viable (as a luxury brand), & dealers make sizeable margin as non-warranty & post warranty service & repair charges in the cars sold through the Authorised route.
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AFAIK, being a Volvo owner, the prices quoted by default on paper without negotiation are obscene. However the good part is that the dealers do offer massive discounts on the list prices - some without asking, more after some arm twisting. If they lose the ability to price their products as they like due to parallel imports, I'm sure they would be in a spot of bother. Quote:
Now, the Indian law says that parts should be sold Off-The-Counter, so dealers may be buying parts for servicing / repairing these new cars & making hay. While Volvo hasn't even sold as many cars, so they don't know how they should allocate finances in stocking which parts. If service is bad, genuine Volvo customers would complain & that'd hurt the brand name & cause a dip in the sales in India through Authorised Dealers. So, service or repair experiences have to be good, with proper part availability at ASC.
This is very tough to achieve if the sales numbers of various models are unknown due to such non-authorised sales. Overall, this not just affects Volvo's profitability but also doesn't allow them to understand where the market demand stands. Hence Volvo may want to discourage such purchases, and this is done through public notices.
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Right now, there is no local stock of parts in India unfortunately other than wear and tear parts like filters, brake pads/discs and wiper blades. Any additional option or body panel etc is imported on order by the service center from Sweden. The lead time for these parts is in the order of 3-4 weeks depending upon the local customs babu.
What I do appreciate about Volvo over the German big three is that wear and tear parts are priced rather fairly even considering the import duties. The cost of servicing an entry level Volvo is not much more than that of a D segment sedan. Even repainting, accident repair labor charges are rather fair. So I'm sure that service centers don't make much money from either of these services. Anecdotal evidence suggests that the cars are in general more reliable than their German counterparts too and as a result, I'm sure there's not much warranty/repair work that needs to be done.
I'm guessing Volvo is just protecting their market since they are a small manufacturer and their visibility in India is already quite poor.
Last edited by reignofchaos : 14th October 2016 at 09:35.
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