Re: The Renault Captur SUV. EDIT: Launched @ Rs 9.99 lakhs Quote:
Originally Posted by volkman10 Captur gets a lukewarm response from the market. Usually first few months after launch the numbers should be good before it stabilizes. Dispatches 1119 cars in November.
Is it Renault's dud in the making?
Source:Auto Punditz | Quote:
Originally Posted by RAHS I expected this. Also, out of 1119 cars in November, most of them would be "dealer dispatches" for Test drives and showroom Display considering it's the 1st month of launch. So actual customer delivered vehicles would be far less. This is definitely a poor start for Captur. Renault launched this in November after all the festive seasons in India. Not a great time to launch new vehicles. I am not expecting Captur sales to go up in 2018 either. I would be surprised if Renault could manage to sell 1000 units per month consistently ![Big Grin](https://www.team-bhp.com/forum/images/smilies/biggrin.png) Bad thing is, Captur has eaten up Duster sales also. Just 798 Dusters were sold in November. This is all time low for Duster in last couple of years ![Frustration](https://www.team-bhp.com/forum/images/smilies/Frustration.gif) It was always 1000+ units. |
Duster sales have been on a downward spiral right after the launch of the EcoSport first and then later the Creta, Scross, Breeza and now the Nexon and new EcoSport.
Each of these were like a nail in the coffin. Quote:
Originally Posted by deehunk It is wrong to compare sub 4m vehicles with Captur. Cars priced below/around Rs.11L (ex-showroom) - WRV - Best in class legroom, highly fuel-efficient engines (both Diesel & Petrol), Honda reliability and excellent sales/service network.
- Ecosport - A Petrol variant with CVT, highly fuel efficient Diesel engine, best in class AC and ICE, excellent sales/service network.
- Brezza - Trusted 1.3L DDiS engine, spacious interiors with creature comforts, excellent sales/service network.
- Nexon - Too early to judge.
Cars priced over Rs.14L (ex-showroom) - S-Cross - Wait for the rumoured BS-6 compliant 1.5L Diesel engine.
- Jeep Compass - Not a good idea to compare with turbocharged petrol or 2.0L Diesel engine.
- Captur - No 60:40 split seat, only Tilt-adjustable steering, fixed arm-rest, poor leg room and head room for 6-foot drivers.
- Creta - The only worthy competitor taking advantage of no competition.
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As I suggested above all these except for perhaps the Jeep Compass (most units sold touching or crossing 20L OTR) are from the same segment as the Duster and Captur. I know of many who considered the Creta and the EcoSport / Breeza earlier at the same time and they went for say the EcoSport or Breeza due to them meeting almost all their requirements for about INR4L less. Who doesn't want value for money or to save money.
The rear bench of some not accommodating 3 passengers is something that we have ourselves arrived at as a differentiating parameter. Did we not travel with 3 passengers in the rear bench in the Premier Padmini? or do we not see Altos with 3 passengers in the rear. I am giving these extreme examples to indicate that the EcoSport and other such vehicles with smaller rear bench too are used to travel with 5 passengers and the sub and non sub 4 mtrs suvs are all more or less from the same segment for a majority of the buyers who consider all of them before arriving at a decision.
Generally cheaper (smaller vehicles) would sell in larger numbers but a look at the leaders Breeza and Creta does show that it is finally about what appeals to the customer in terms of value for money, quality, pricing, space, looks, perceived service, safety etc. all considered in a consolidated manner in ones mind.
The Captur was expected to along with Duster consolidate numbers but the fact is that the market has moved beyond the package that both these provide in todays times. Duster was the first in the segment when it came out and there were not options, today there are many many options, and quite a few of them seem to offer a better package. Captur is in many ways a modern Duster but yet not modern enough. The new Duster due in 2019 will have to step up significantly to make a major impact. Even the EcoSport refresh that has just been introduced is not significant enough and will just be a stop gap arrangement till an all new EcoSport is introduced. |