Re: Jeep Renegade spied testing in India Quote:
Originally Posted by shankar.balan Thing is, these manufacturers are NEVER going to look at what they perceive to be a niche/ lifestyle market because it simply wont deliver the numbers they want. |
FCA literally brought the Grand Cherokee SRT and Wrangler to India. Correct me if I'm wrong but are they not both niche/lifestyle vehicles that FCA knows will deliver small numbers? They seem perfectly content with the small numbers these vehicles will deliver and still launched them for enthusiasts.
It seems every time a manufacturer delivers a niche/lifestyle car at a high price in limited numbers, people on the forum complain that these vehicles have no mass appeal, will sell poorly, are overpriced and will fail spectacularly. (take a look at every superbike/sports car/luxury niche vehicle launch thread)
Then at the same time when a manufacturer launches a mass market car, made to deliver numbers and appeal to a wide spectrum of people, others complain that manufacturers don't launch anything to cater to enthusiasts. |