Quote:
Originally Posted by Parag_pv
Let's approach this in a broader perspective. I went through a few e-commerce sites in search of an OEM reverse light bulb for the Indica/Indigo. The closest match was about 400 INR (Price may vary). Note that LEDs and cheaper alternatives are also available. The number of cars sold by Tata motors in the year 2016 to April 2017 is 1,53,151 (IMV Dept). There has been fluctuations in sales over the years but consider an average of 1,50,000 per year. Doing the simple math, we can see that Tata can save upto 6 Crores INR just by skipping a single bulb ,give or take a few Lakhs. |
Apologies to differ in opinion.
Brother, Tata (or to this extent any other manufacturer) does not provide any bulb by paying anything from their pockets. If at all they include this bulb of say Rs 400, then the total cost for the same ( Bulb + Taxes + installation charges + inspection charges + overheads + storage and handling charges + bulb housing + wiring), would come to approximately say 600 odd rupees.
Anyways, this entire sum shall be smoothly passed on to the consumer by adding on to the invoice value as this Rs 600 odd is not as much glaring amount for a car costing Rs 3.0 lakhs and above, as its absence would matter in the same. So, in effect, the manufacturers do not lose a thing by adding them in the standard set of equipment but instead they can boast of being "concerned about Customer Safety”, a tag which all manufacturers would wish to be associated with.
In my opinion, the primary reason to deny these lamps could be any/ all of the following,
1. To create parity between high and low priced variants and models, so as to justify the higher priced ones by increasing the feature list.
2. To create space for bringing mid life updates / facelift / refreshes/ Special Editions, etc, where these "Missing elements" gets included at increased prices.
3. Bulbs apparently are not high margin components and their absence would not mean any loss of profit, as against their presence.
Albeit this would mean that the revenue being affected slightly (and so are the expenses).
4. Perhaps, their presence would mean consumption of slightly more time at the assembly line. So skipping of these minor cosmetic features
would facilitate quicker release of the batches thereby enhancing the productivity considerably.
5. Perhaps the manufacturer do not have a direct control on the manufacturing of these components and so their inclusion in higher number
would mean probability of receiving more customer complaints, which would affect their brand image.
Whichever way is the case, the Customer is always put at the toss for bringing profits to the manufacturer.