[gauravdgr8]

The pricing has to be spot on this time. During Mobilio they only had Ertiga. Now they have Brezza, Duster, Creta to compete.

Price it at Duster levels, may not attract customer who want a proper SUV build, Creta is a stable and settled product and a Mobilio on steriods won't dislodge it.

It has to be priced at Brezza levels. That's when the 7 seater looks to attract. Other than that, I see the initial couple of months seeing 3-4000 sales and then settling around 2000. Same like how the new Jazz has settled down due to Baleno.

[adimicra]

Originally Posted by gauravdgr8

T
It has to be priced at Brezza levels. That's when the 7 seater looks to attract. Other than that, I see the initial couple of months seeing 3-4000 sales and then settling around 2000. Same like how the new Jazz has settled down due to Baleno.

So you want a 7 seater 4.5 meter car with more power to be priced alongside a sub-4M one. Why? (Baleno and Jazz is a fair comparison though) . If this is what people think in this forum, we will see a fresh round of Honda bashing running into pages.

Few days to go. I think Honda might undercut the Creta by a slight margin. It will still be more expensive than the Duster.

I think the key for BR-V is the design and whether people see it as a 'SUV or a 'MUV'.The problem I see is the MUV-ish profile and a large rear overhang. If Honda would have got that right, they could have got away with pricing it higher.In the current shape, pricing will determine it's success Indians can pay quite a large premium for a 'SUV' looking vehicle but not for a 'Van/MUV',
Another disappointment for me is the dashboard. How difficult is it to give it a proper 2-din audio system (even without navigation). The pros of having an OEM audio system is the neat integration with the dashboard. In this case, it looks worse than aftermarket system. I expect many owners to change it soon. Hopefully, Honda offers some alternatives at the dealership with competitive pricing.

Note to MODS: Can we have the BR-V thread separate under the 'Indian Car scene' category?

[Hvt77]

Originally Posted by CrAzY dRiVeR

Answering my own question- Reverse parking sensors have been given a miss. No reverse camera as well, even on top end variants.

So far the below features seem confirmed.

+
Automatic climate control
Bluetooth Audio
Steering mounted controls
Dual airbags standard
ABS standard for diesel and mid and top petrol.
Art leather seats.
Paddle shifters for automatic petrol.
Projector headlamps.

-
No touchscreen HU.
No cruise control.
No parking sensors.
No reverse camera.
No auto headlamps or wipers.
No auto dim IRVM (Not in Creta too)

All the above features are present in the City IIRC. So hopefully, BRV will be positioned significantly below the City.

Off the missing stuff:
1) It should be easy to get HU replaced by dealer with something better, and which doesn't void warranty, right? Any suggestions from anyone here, something that has reverse cam etc? Or would it be better to get reverse cam setup separately?

2) Steering wheel, which misses the telephony and cruise controls, can this be replaced too, with the one in the latest city etc?

Also, here is a T-BHP leak about the variants:

Rumour-Honda BR-V Features Variants Leaked

CVT seems to be present in the V (2nd from top) variant for sure, but is it there in S variant too? Some reports seemed to have indicated that two variants will get CVT options, like in the City.

Pricing really the crucial I guess, with some features better than city (for internal comparison) and creta / duster etc (comparison with competition), but then some important ones missing as well!

[RavenAvi]

Originally Posted by gauravdgr8

Price it at Duster levels, may not attract customer who want a proper SUV build, Creta is a stable and settled product and a Mobilio on steriods won't dislodge it.

It has to be priced at Brezza levels.

Make no mistake - the BR-V is a Creta/Duster/Terrano/Scorpio competitor, and so cannot be priced at a segment lower.

Also, Honda is known for exorbitantly pricing it's more premium offerings. There's no chance that we will have a BR-V variant at less than 7 lakh rupees.

Originally Posted by adimicra

I think Honda might undercut the Creta by a slight margin. It will still be more expensive than the Duster.

I think the key for BR-V is the design and whether people see it as a 'SUV or a 'MUV'.

Originally Posted by Hvt77

Pricing really the crucial I guess, with some features better than city (for internal comparison) and creta / duster etc (comparison with competition), but then some important ones missing as well!

I agree.

The tweets which are ringing in my ears the past couple of days suggest this:

8.70 lacs to 12.50 lacs for the petrols,
9.90 lacs to 13.70 lacs for the diesels.
(both ex-showroom, Delhi)

For a 7-seater Honda crossover SUV, and against it's immediate competition, it seems quite right.

Let's hope Honda sticks to somewhere near this pricing range.

[pandith]

A few days back I received a call from Honda call center to update that BR-V bookings have started, during the call lady wanted to understand what price range I will be comfortable to buy this car at. I said I am looking at City range, she kept asking for a number but I did not give a number.

So finally she asked, will you be interested to buy if the on-road price is between 12-13 lacks. At that time I did not think much about it, but after looking at the feature set, it seems they will price it in this range.

[shifu]

It appears that Honda's marketing team is working round the clock. So far I have read 2 reviews online, and one in the newspaper. And in all these places it sounds more like a advertisement, than an actual review.

I am assuming the media drive is over, and there is no embargo in place for publishing reviews. Can we expect an official TBhp review soon?

[Dr.Naren]

Honda is making extensive use of Brio platform - Brio, Amaze, Mobilio and now BRV. Platform is quite old and paying 12 plus lakhs is something I wouldn't. Even the interiors don't look worth for a car above 10 lakhs. But this car would be very practical with 7 seater.

[SmartCat]

Can anybody rationally explain how this platform business matters?

When explaining, do keep in mind that Ertiga is based on 1st gen Swift platform and top end diesel model sells for Rs. 11.7 lacs on road in Bangalore. The automatic variant (what I'm looking for) costs Rs. 10.75 lacs on road Bangalore.

You know, its not like BR-V is based on Old Army Jonga truck or an HM Ambassador platform. Brio platform is as modern as anything else in the market. Brio is a nippy/tight handler too.

To measure VFM factor of Honda BRV, one needs to start with Ertiga prices as the base (because Ertiga is a 7 seater too) - and see if the premium asked by Honda makes sense. Consider everything that matters starting with looks, interior design, quality, sitting space, boot space, features, specs, engine etc.

[autorahul]

Originally Posted by RavenAvi

The tweets which are ringing in my ears the past couple of days suggest this:

8.70 lacs to 12.50 lacs for the petrols,
9.90 lacs to 13.70 lacs for the diesels.
(both ex-showroom, Delhi)

For a 7-seater Honda crossover SUV, and against it's immediate competition, it seems quite right.

Assuming the prices above and variant leak from Team BHP I expect below prices.
Petrol/Diesel
E MT: 8.80 lakhs/9.90 lakhs
S MT: 9.70 lakhs/10.70 lakhs
V MT: 11.20 lakhs/12.20 lakhs
V CVT: 12.40 lakhs
VX MT: 12.00 lakhs/13.00 lakhs

At this price, S MT might seem a good buy, and maybe V MT. I expect more features to be added to VX sooner rather than later. Personally I hate leather interiors, and don't care much for Push Start, so I would go with S MT and swap the inbuilt system with Pioneer touchscreen ones

What I also think is it should get some good share in commercial market. Innova is all set to become significantly costlier with the launch of Crysta. BR-V would slot well below it, cabbies have already given approval to Amaze diesel engine, so should take up the BR-V too.

Originally Posted by Dr.Naren

Honda is making extensive use of Brio platform - Brio, Amaze, Mobilio and now BR-V. Platform is quite old and paying 12 plus lakhs is something I wouldn't. Even the interiors don't look worth for a car above 10 lakhs. But this car would be very practical with 7 seater.

People are paying more for an even older Logan platform for Duster/Terrano. Its more important how a product has been engineered around the platform. Mobillio felt a low cost car. From the first views, this doesn't appear to be the case with BR-V.

[CrAzY dRiVeR]

Originally Posted by smartcat

When explaining, do keep in mind that Ertiga is based on 1st gen Swift platform

Ertiga is based on second generation Swift platform.

Originally Posted by smartcat

To measure VFM factor of Honda BRV, one needs to start with Ertiga prices as the base (because Ertiga is a 7 seater too) - and see if the premium asked by Honda makes sense. Consider everything that matters starting with looks, interior design, quality, sitting space, boot space, features, specs, engine etc.

Agreed.

Which is why pricing matters, because Mobilio has already lost the battle with Ertiga. And the major difference between the Mobilio and BRV is only in the looks department. Specs and space remain same, while features list has come down. Mobilio when launched had touchscreen HU, reverse camera, parking sensors etc as part of the package.

So it all depends on the premium Honda can command for the SUV looks over the Mobilio.

PS- I would have preferred Honda keeping this new dashboard only for BRV to keep it exclusive, but looks like once again it will be same from Brio onwards.

Originally Posted by autorahul

BR-V would slot well below it, cabbies have already given approval to Amaze diesel engine, so should take up the BR-V too.

I have started seeing more Mobilio cabs in Bangalore these days. I feel the right policy for Honda is to allow Mobilio to bring in commercial segment sales, while retaining BRV only for the private customers.

BRV has everything riding on the wannabe SUV image. They shouldn't be spoiling it by selling it to MPV taxi market.

[swiftdiesel]

Originally Posted by CrAzY dRiVeR

And the major difference between the Mobilio and BRV is only in the looks department. Specs and space remain same, while features list has come down.

Are you sure about the specs remaining same?

Mobilio: 4386 x 1683 x 1603 (LxWxH)

BR-V: 4456 x 1735 x 1666

I'm bringing this up because this was one of the key reasons I was interested in the BR-V - bigger dimensions, especially in terms of width.

[CrAzY dRiVeR]

Originally Posted by swiftdiesel

Are you sure about the specs remaining same?



Mobilio: 4386 x 1683 x 1603 (LxWxH)



BR-V: 4456 x 1735 x 1666



I'm bringing this up because this was one of the key reasons I was interested in the BR-V - bigger dimensions, especially in terms of width.

I believe that it more or less due to the new bonnet and beefed out wheel arches for the SUV look. The passenger compartment looks exactly same as Mobilio.

Autocar review mentions this as well-

"However, the SUV's cabin simply isn't wide enough to seat three abreast in comfort and that's when the last row comes handy."

[jacksons]

In my opinion BR-V should be in price range as below,
petrol / diesel
E MT- 7.99/ 8.99
S-MT 8.49/ 9.49
V-MT 9.10/ 10.10
V-AT 9.99
VX MT- 9.49/ 10.49
This the price they will be able to sell this car if they are looking at volumes.
they can have VX (O) variant later with touch screen, reverse camera and other goodies for higher price.

[TSIched'Out]

Honda is going to price it alongside Creta and Duster as per quote from its SVP (Marketing and Sales) Mr. Jnaneshwar Sen given to Business Standard:

"On expectations from the BR-V, which would compete with the likes of Renault Duster and Hyundai Creta, Sen said: "It's a hot segment. One thing we are confident about is this vehicle will do well."

Pricing it at Creta and Duster levels (both of which are quite ambitiously priced as per my personal opinion) will not bring any significant volumes for Honda. Pricing it in sane territory may give Honda 5k per month volume and will take Honda nearer to their targeted 3 Lac per annum sales target for FY 2016-17. Hope Honda doesn't do a "Mobilio" or "Jazz" with BR-V.

[Aaron:)]

The main rivals of the BR-V are the Duster and Creta, and here are their prices (on - road, Delhi)

Duster -
RXE 85 (base) - 10.79 lakhs
RXZ pack 110 2WD (top) - 13.9 lakhs
RXZ 110 4WD (top) - 15.21 lakhs

Creta -
1.4 CRDi (base) - 12.03 lakhs
1.6 CRDi SX (mid) - 14.75 lakhs
1.6 CRDI SX(O) (top) - 17.15 lakhs

City - (not a direct competitor, but it will be sharing the same showroom floor)
1.5 i-DTEC E (base) - 10.82 lakhs
1.5 i-DTEC VX(O) (top) - 14.75 lakhs

The BR-V lacks the butch style of the Duster and Creta.
It offers 7 seats which none of its competitors offer. Interiors are better than Duster, but not upto the level of City/Creta.

IMO, they cannot afford to price it above 14 lakhs onroad. Ideally, they should try to undercut the Duster, which should get the initial sales going, and they can always raise the prices later. Anything above 14 lakhs onroad and it'll join the Brio and Mobilio in the list of Honda's duds.