[RavenAvi]

The country's leading multi-brand car care chain, Mahindra First Choice Service, has announced a Rs.250 crore investment to expand it's workshop network by setting up 1,200 workshops in the next five years.

(Image courtesy - TopNews.in)

Addressing a news conference at Jammu earlier, Mr. Alok Kapoor, Head Marketing & Franchise Business, MFCS, announced that as many as 600 of such workshops would be up and running by 2017.

MFCS currently has a pan-India network comprising of 79 FOFO (Franchise Owned Franchise Operated) service workshops across 60 cities in 14 states. It is a fully-owned subsidiary of the Mahindra group.

"MFCS's growth plans for the state envisage 12 new workshops in Jammu by March 2016," Kapoor said.

The company envisions great potential for the multi-brand car servicing business in Jammu and invites applications from various interested parties, he said.

Kapoor said that MFCS has received encouraging response in Punjab, H.P. and Haryana and has already appointed franchisees there.

"We are delighted to further expand our network in Jammu which is a strategic market for MFCS. Our business model for franchisees, especially our spare parts management model has received a strong response and we are in the process of expanding this model across the country," he said.

"Till recently, the Rs 20,000 crore plus car servicing industry was almost equally divided between OEM dealers and independent garages".

ET Auto