Re: Car makers tapping fleet taxi space to push sales The objective of Uber, Ola, Zoom, Myles etc., IMO is to discourage private car ownership. These days, we see a noticeable shift in AT ownership in the cities due to the added convenience and the highest level of convenience is being driven around. Add to that increasing amounts of traffic, parking cost and issues, high depreciation on cars, owning and operating a car is becoming increasingly difficult.
A large majority of the population, unlike us, do not enjoy driving and look at cars for their functional value. Up until now, car sales were aided by a lack of economical and sustainable options which is not the case today. Day to day transport can be taken care of by cabs (which are not very expensive) and for the occasional weekend trip, there are self drive options. However, a car brings social value to people in India and unless this goes down (which IMO won't for a long time), private car ownership will never die down. But what the new trend will do is dissuade people from owning more than one car.
This clearly showcases the increasing importance of the taxi segment in India and why manufacturers should not neglect it. It's kind of a vicious circle, more people preferring cabs --> more competition in the taxi space --> better service and options for the consumers --> more people preferring cabs.
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