Re: Rumour: Tata to launch a premium hatchback to compete with Baleno and i20 Quote:
Originally Posted by anjan_c2007 Like the Bajaj motorcycles from 100 - 220 cc, Tata cars are making so many launches one after the other that it will be tough after sometime to recollect whether the Bolt or Zest or the Tiago or the Zika were all launched in 2014, 2015 or 2016. |
Well, everyone was saying that Tata needs new products. What is the problem with new products? It is not as if they aren't advertising the new ones. I see at least one Zest/Bolt/Tiago ad per day, and this is on different platforms (electronic, social media, TV, newspapers). Quote:
Originally Posted by anjan_c2007 Bajaj has totally messed up their motorcycle range with the KB 100, KB 125, Caliber, Byke Discover (100 to 150 cc), Platina, Boxer, CT 100, even a lean and thin malaria affected Pulsar 135 and so many more. The fuel tank and the side panel stickers are so varied that even the persons in their design department will not perhaps be able to chronicle the launches and the stickers with the appropriate models. |
Tata has a distinct design language for their new vehicles. They are fresh designs, easily distinguished as Tatas, yet not old Tatas. They also don't look like scaled up versions of the same design. Apologies if that wasn't your point. Quote:
Originally Posted by anjan_c2007 It seems Tata is also afflicted by some marketing smog and is unable to prepare a smog and fog free road map of its launches in the car segment. | Quote:
Originally Posted by ashutoshb Coming back to the topic, here is what Overdrive's sources say:
- Code name X451.
- Will be based on the new Advanced Modular Platform.
- Will be a ground-up design, with a design language similar to the Nexon. A more aggressive face than the Tiago, Bolt.
- Will have projector head lamps, DRLS too.
- New 4 cylinder diesel and petrol engines.
- Will have better interior quality than any other Tata car seen till now. Interior design, again, inspired by the Nexon.
- A sedan based on the X451 is also in the pipeline. |
Thank you.
Tata is certainly not sparing any equipment in these new vehicles. The quality and design should be wonderful going by the Tiago, and the fact that they will certainly undercut the competition will ensure decent sales. I'm looking forward to the Nexon though. Quote:
Originally Posted by invidious A "premium" hatchback is a relative term. |
It certainly is. The i20 was premium because it was larger and had well assembled, high quality and feature-rich interiors. Now that the competition has caught up, prices have moved so far north that there are multiple segments of hatches below them.
Tata has redefined the A+ segment (or B?) with the Tiago priced in the Celerio region yet offering build, quality and features of the segment above. I'm sure that will be their strategy for the premium hatch segment as well. A better equipped, high quality offering at a less than premium price. Quote:
Originally Posted by arunrajk81 From the pic, the dimensions more looks like similar to a Vista. I really loves to see a spacious hatch from Tata like a Honda Jazz. |
One cannot judge the size without a reference or scale. It may be much larger or smaller than expected, although Bolt sized with a larger boot will do; the Bolt doesn't really need more passenger room. Quote:
Originally Posted by landcruiser123 I never meant that Tata should ditch the MT.
The Zest is reasonably smooth with an AMT. | and Thanks. Quote:
Originally Posted by hemanth.anand Good work by Tata. If they are really serious about it, probably they can even think of separate premium dealerships. |
Tata needs to sell enough vehicles to retain their current dealerships. I'm also a fan of executing one thing well, and they've already begun resolving the core of the problem which was poor quality products.
If they need to attract the major A.S.S partners, they will need to already be at the number 3 position. I'm not convinced of the premium sales model even then, because Hyundai seems to have done quite well without them. |