Masterstroke by Renault here! They certainly took their time with it, but the final result is I dare say, perfect!! As apparently everybody has said by now, the pricing is unbelievable!! That's the cherry on the cake actually. If Renault can stick to this price for a while, I can't imagine the impact this little wonder can create.
And remember, it's a 'Phoren' logo car as well?! Important factor for the status-conscious (Yes, there are many of those in this segment too). If this car were made by say, Tata, I bet it wouldn't have garnered half the buying interest as it does right now. People would've heaped praises on it and wished Tata with all good words, and still run for the nearest Maruti showroom anyway. "Alto has waiting, you know??"
Anyways, Renault here have nailed just so many things in such a small car for a low spending market!! Whichever way you look at it, it seems an absolute champ, a revolution in the current scene. Have tried to list some of them:-
1) The looks
Its size, (looks bigger than their Pulse too, I guess) height, and the overall SUV-like form factor should make the SUV-aspirants, and in general, the 'badi gaadi' folks around go mad on it!! Apart from that, the styling itself is really good, appeals to all, and is balanced. No stubby boots or awkward profiles here. So, apparently no Nanos and 800s with tailgate spares now, people! (Maybe Kwids with tailgate spares next?)
2) The interior
Now it's a small car after all, and no one would expect a secret cavern inside one, but it isn't at all cramped at the back. And it would have a slightly higher driving position than the Alto/Eon due to the more height, so again, 'badi gaadi', as mentioned earlier.
Another major thing, it feels unmistakably budget-class, but the design is modern and the best part, Renault have managed to put in that touchscreen system with sat-nav and bluetooth.
Now a touchscreen system with smartphone connectivity as standard at this price point would have a much greater effect in creating an impression than it seems from the outside. Well played, Renault! And then the very big (read Dzire big) boot. Full marks.
3) The drivetrain
This part has to do more with the kerb weight figure of the Kwid than the power figure. Renault knew that they would have a small engine to play with here, and they've been brilliant to tip the scales at just ~660 Kg (And again, remember it looks like a 'badi gaadi'!).
So on paper, despite having a just about decent motor, it is more than par for the segment. A K10 may beat it in a traffic light drag race, but most customers in this segment are used to really low powered engines that feel jerky, need you to push them hard to get them going, and struggle on the highway. If Renault manage to avoid this much, it will do the job quite well. And according to reports from press drives, barring early lag, the engine has decent punch. And it reportedly rides quite well too.
The rest will be handled by the magical 25 Kmpl figure. And Renault can also make the catchy 'Most Efficient Car' claims with this one. Wonderful!
4) The price
Now what has been left to say in this department? The price tag has evidently shocked everyone here and outside. Renault has exceeded everyone's expectations with this. It's the pricing that has made everybody say what I repeat again, if this can't shake up Maruti for good, nothing can. Hopefully, it is not just an introductory price, and they resist the eventual greed and keep it the same later.
5) The owner experience and attention to detail
Renault have left no stone unturned this time, and have made the overall experience really solid, with lots of variants to choose from, a very good optional accessory package never before seen at this price point, and also claim lowest cost of ownership in the segment. That is another important claim that would help them to overcome the public's trust on Maruti.
Another thing they can market about this project is the 'Made in India' tag. So patriotic folks should be happy with the brand too.
Also, they have hired Ranbir Kapoor as the ambassador for youth connect and have smartphone apps for various stuff related to the car.
The dealer network is quite thin, but this car can change that as well. With popularity, the dealer network will expand considerably as time passes by.
Due to all of this, the Kwid can be expected to seriously dent Alto and WagonR sales, virtually kill the Celerio, almost kill the Eon, and put Tata into serious tension about the Kite. A top ten birth for a fairly long term is all but certain for this car, but it has potential to aim even higher, maybe even right in the top three cars sold each month.
For Renault themselves, this can be the car to give them recognition apart from the Duster, and really make them a household brand, which will help in sales of very competent cars in other segments like the Fluence in the future. And remember, Renault have also spoken of adding a bigger petrol motor, an AMT, and possibly a diesel too in the near future. That sounds just too good.
However, I don't think Maruti will sit quietly either. Not when their highest selling car is under threat. They might first start with more equipment (most likely starting with a touchscreen HU), or heavy discounts, or both, on the K10 and WagonR and maybe introduce small cosmetic facelifts or limited editions, before starting to develop a real rival to the Kwid.
Though I feel what they really need to offer to match the Kwid's package value is a WagonR spec car at an Alto price. Which sounds very difficult to me. Maybe they will have a cladding-equipped 'Cross' version of the WagonR to compete with the Kwid. But they have to price it well enough too. Which means bringing it half a segment down. Hence, Maruti won't have a real answer to the Kwid anytime soon.
Same with Hyundai. They have a set formula for success now, great looks, loads of features and not much fuss otherwise. But implementing that at this price point will be a real challenge.
They can't do anthing much with the existing Eon either. So nothing less than an all new car will cut it for them. But that will take a year or two at least for development. And Hyundai aren't exactly famous for killer pricing these days. So Renault have their fair share of limelight in the meanwhile.
Last edited by mukul32 : 25th September 2015 at 02:19.
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