They've done it again!
Carlos Ghosn has got his crack team of low-cost car designers to deliver another masterpiece of frugal engineering, after the Renault/Dacia Logan (and all its derivatives).
In about five years time, the car that was unveiled today will become a common sight in several parts of the world. South Asia, South-East Asia, North Africa, Southern Africa, Latin America, Eastern Europe or any of the so-called "emerging markets" - the Kwid will be present there, carrying different badges such as Renault, Dacia and Datsun.
I K(w)id you not!
One has got to hand it to Carlos Ghosn for learning so quickly from past mistakes. The last time he was here, the Renault-Nissan Alliance put up a similar show during the unveiling of the Datsun Go. The buzz at that time was lukewarm at best, on the lines of -
"Hmmmm! Yeah, the Go has a few advantages over its competitors, but the market response to a completely new brand, patchy support network and a product with too much visible cost-cutting needs to be seen."
Needless to say, the Go flopped miserably. Apart from network inadequacies and visible cost-cutting, invisible cost-cutting proved to be the final nail in its coffin.
This time around, the reaction at Monsieur Ghosn's unveiling is -
"Wow! That's a baby Duster. Renault have a winner on their hands with this new K(w)id on the block." The Kwid does have many winning attributes:
-> It's built on an all-new platform, the CMF-A, as confirmed by Monsieur Ghosn. Unlike with the Datsun Go/Go+, Renault-Nissan are
not getting into the
platform recycling business this time.
-> CMF-A is the low cost branch of Renault-Nissan Alliance's new modular platform, the CMF or Common Module Family. All that parts sharing activity (along with a very high % of localisation for the CMF-A) surely had a role to play in the promised mouth-watering price tag of 3 ~ 4 lac rupees.
-> It looks much bigger (and more spacious) than its direct rivals in the A-segment. At 3678mm in length, it's more like a basic B-segment car than an A or A+ segment one.
-> Baby Duster is what it would look like to someone who sees it for the first time. With all the attributes of a cross-over - high GC of at least 180mm, very short front & rear overhangs, a visibly long travel suspension and high profile tyres, not to mention the add-on cladding bits, Renault have taken the crossover hatchback mainstream, instead of being an artificial additional & pricier variant family.
-> The interior, though basic, does not appear to be cheap at all - something the Go & Go+ suffer from. Clever bits like the all-digital instrument cluster and touchscreen satellite navigation system manage to impart a desirable feel to the interiors.
-> Safety - one hopes they have learnt their lessons from the G-NCAP fiasco. As long as they have not tinkered with the structure too much in the name of cost-cutting, the CMF-A should be able to meet the legally mandated minimum crash safety norms (not yet in place in India). It would not be able to get a 5* Euro-NCAP score, but I think the airbag-equipped version should be good enough to get at least a 3* rating on the G-NCAP.
-> At least a driver airbag seems to be present, going by the airbag-indicator light on the instrument cluster - hope it is offered as standard across the range. A passenger airbag and ABS can be offered as optional features.
-> There are reports indicating that apart from an 800cc engine, it may also get a 1000cc motor along with an optional AMT.
-> If it was the French engineers who designed the suspension (as I believe the case to be), then one can be assured of the
best-in-class ride quality. The French are the masters of designing suspensions with the best ride quality, period. Cars in this segment generally offer unsettled ride quality, thanks to dimensional limitations. All that could change when the Kwid rolls out. I believe the Kwid could potentially rival cars from a segment or two above when it comes to ride quality.
Still, I have some concerns about the Kwid. A fair amount of cost-cutting is visible, both on the outside and inside. Although one's attention gets diverted from the cost-cutting bits thanks to the car's overall design and the use of some clever bits, these may manifest themselves during everyday use. I do hope the production models have some improved bits when compared to these initial prototypes.
Would an 800cc engine be enough to power a car of this size? This looks much bigger than an Alto or Eon, and we've had people complain of ordinary performance from these 800cc cars. Their manufacturers have solved these complaints by offering 1 litre engines.
I hope only the lower variants get the 800cc engine, in order to meet the price target. The mid and higher variants definitely need at least a 1 litre engine, producing 65+ PS. The 68 PS 1.2 litre petrol from the Nissan Micra Active / Datsun Go would also make a good choice, thanks to its smoothness and low & mid range torque characteristics.
I think this new K(w)id is going to light up quite a few Indian homes with its presence during this year's festive season.
Well done, Renault!