I'm looking to buy my first car within the next 30 days, and the Kwid's held a special place in my heart and mind ever since it was unveiled in May. However, excited as I am, I can't help but think of some killjoys, based on the limited understanding that I have got from having researched this segment for about a year now.
Firstly, yes the Kwid has unique class defining looks, but it's not the first to have done so in this segment. The Eon (while very different in looks from the Kwid) was the first to use gorgeous looks to tempt people away from the Alto, but that only worked to a limited degree, as I'll explain later. So there's no guarantee that the Kwid will be a hot seller purely on the basis of its looks.
Secondly, the accessories and customization ploy isn't entirely new either. Renault/Nissan tried it too with the Datsun Go (web link here -
https://www.datsun.co.in/vehicles/ne...cessories.html). But for some reason, I haven't seen a single customised Go on the roads. Maybe because the number of Gos itself are quite less, but also maybe a lot of the customisation options don't often trickle down to the local dealerships.
Now to the 2 aspects which everyone believe will be absolutely crucial in determining the fate of the Kwid.
1) Price - I've seen some suggesting that it's okay if the price is near ever the Celerio and to my mind it's immediately a BIG no. Given that it's an 800 cc car, it's immediate target rival logically should be the Alto 800, or the at most the Eon in terms of price.
Price matters in this segment more than any other in the industry. A gap of 30,000 Rs may not be much in a 6-7 lakh segment but can be a deal-breaker in a 3-4 lakh bracket - which is why, IMO, the Eon failed. From my own personal example - my first choice was the Eon because of its looks, but I soon realized that variant-for-variant, the Alto 800 was priced as much as a whopping 80,000 lesser. So instead of buying the Eon, I could either buy the 800 and save 20% of my budget, or go in for the more powerful Alto K10. Even the top specced Eon 800, or the 1.0 are perilously close to the WagonR - again a far bigger car. Renault NEED to get the pricing absolutely bang on in this segment otherwise the car will never be a major volumes player.
2) Experience of selling and supporting a car in this segment. To my mind, there are only two makers who have achieved a fraction of the success Maruti has in the A and B1 segments - Hyundai and Tata. And neither of it got at the first go. Hyundai learnt tons of lessons from the early years of the Santro, kept improving it, brought in new offerings which were flops (Getz), then brought it others which were hits (i10), before finally getting it right. Tata hit paydirt for a while with the Indica V2, but could never sustain the momentum. And neither of them has managed a success in the A segment yet (the Eon has a moderate response, while the Nano tanked). So what hope does Renault have of getting it right in the first go?
3) Dealer competence. The dealership in Noida, where I live, opened less than a month ago. I have my doubts as to whether it seriously can sustain the service and maintenance volumes of a mass product straight off the bat. If the Kwid is half as successful as Renault hopes it to be, it will sell more than the rest of its products combined - including the Duster. Frankly, is Renault equipped to handle such a large spurt in volumes, given that its A.S.S track record so far has been patchy?
I'm not saying that the Kwid is doomed the fail. All I feel is that as someone who has to make a purchase within the next 30 days, it will be too risky to bet on a car which is yet to be launched, made by a company that has no experience in this segment. My requirements are after all that of every other first time car owner in this segment - a car which is easy to buy and maintain - a car that will not punish its owner for the slightest lapse in attention towards taking care of it. And for that alone, I have no choice but to lean towards a Maruti.
I'll be very grateful if someone can set the record straight over some of the points I've mentioned and dispute them. After all, my head may say Maruti but my heart passionately says Kwid and I would love for it to be proven right!