Re: Nissan hires Hyundai sales head Quote:
Originally Posted by drmohitg Its not that they do not have good cars already. The Sunny is a great car for an average Indian family. I have heard only good things about the Micra too till now. They also had a very competitive car in form of the Micra Active that was priced very well. The Evalia is still an unknown car to 99.99% of the population and they need to get out and market it specially with the Lodgy coming up. But somehow they send out the wrong signals all the time with zero marketing and product support. On top of that the servicing is horrible and hence even the current customer is not happy. So what are they really doing?
Like it or hate it but there initial Sunny Ad campaign was very catchy. Almost every person I come across remembers the "Caaaarr" tagline and is amazed with all that space inside the cabin. Nissan really needs a wake up call. Once the brand becomes diluted then there is no coming back. For example what has happened slightly with GM India too. |
I agree, but u know they have done nothing to the Sunny in all these years. Minor face lifts here and there, but that's all. Nissan is no Maruti that they can afford to live like that. Look at Hyundai, the effort with the Verna, I 20, I 10 is so visible. They have gone all lengths to capture the market, with Nissan, they are looking to get it for free it seems.
You know when we look at the Micra, it offers nothing that any other car does not offer, except the Automatic version of course. Why would I not chose a more well known brand if I am getting 'peace of mind along with it'?
Their product line up is plain boring.
The Duster ate the Terrano because of the first movers advantage, now they don't even want to differentiate the product other than some nick and knack changes here and there in the outer and inner look.
I agree with the zero marketing and product support. Don't know why this 'chalta hai attitude' ?
I had once told a friend 'What do you think about the Terrano'?
He was like 'Ah the Duster look alike, Nahi baba, I ll buy the Duster only'. |