[volkman10]

The story of Nexa Blue

https://www.youtube.com/watch?time_c...&v=CjebpnZzoyY

[RaghuVis]

Visited Nexa showroom today to check out Baleno for one of my colleague. We had done the test drive yesterday so today was more of a visit to checkout colours and do some talking. First thing we noticed upon entry was the vehicles on display. 3 Cars. Ignis, S-Cross and Baleno RS. All in blue shades as usual with all Nexa showrooms although Baleno RS on display was Ray Blue and not Nexa Blue. I was shocked and disappointed to see this. 2 Flops and one below average product that too because of Face lift. Now I am in no way commenting on their capabilities so please let's not go there. I am speaking purely based on sales numbers. Ignis after the initial hoopla is doing less numbers in terms of capabilities of a MSIL car. Diesel is already on backburner. Baleno RS also is not flying off the shelves. With Baleno production increased by 30%, we are going to see even lesser people opting for RS. There was no hint of new Ciaz which is now the flag-bearer of Nexa in terms of Premium-ness. Later we came to know that all the new Ciaz display vehicles have been sent to malls and tech parks to get more eye balls. I remember seeing one yesterday in my office park. The only saving grace in the showroom was the facelifted S-cross which looked smashing especially in Nexa Blue shade. Looks out an out a premium vehicle. Sat on both front and back and boy you almost forget that you are sitting in a Maruti! Truly class feeling. Not sure if this is because of the ambience and colour and all that. There were more Sales guys that customers (Being 11 AM in the morning) and except for us who had come to checkout Baleno, all the crowd was concentrated on S-cross.

The moment we entered, we were greeted by Sales staff. we asked for the SA who gave a test drive yesterday and they made sure to make us sit in their plush sofa's before searching for him. Within a minute we were served water and enquired for refreshments and we got a nice tea in another 2 minutes. Turns out our SA is not available in the morning session since he is writing an online certification/exam. Was curious to know more and asked them. It seems MSIL makes every employee (Sales I presume) take some certifications once every six months

A new SA was allotted to us in few minutes and he explained that we will have to take a car and go to their stock yard 2 KM away. We were given a gate pass quickly and we were allotted an Ignis AMT for the drive. Before we could ask if we could test drive it, SA sat on the driver's seat. we sat in the car and SA started moving even before wearing seat belts . I pointed it out and immediately he stopped, apologized and wore the seat belt. The drive was slow in addition to a pit stop for fuel and eventually we reached the stockyard and we were in for a huge surprise . There were easily 400-500 vehicles. Swift, Dzire, Baleno, Ignis, S-Cross. Ciaz. You name it and there it was in the yard. That too in different colours. Never seen such a big yard in my life. We spent the next 15 minutes checking out different colours of Baleno. During this time, SA was giving us tit-bits of the their sales numbers. It seems they are selling on an average of 5-7 cars per day consistently. Maximum sales are of course Baleno. He said the updated S-Cross is getting good numbers, a welcome change from before. It reflects in road as well since we are seeing a lot of new S-cross on roads now.

All in all, we were quite happy with the whole experience. Attaching a few pics.

[sumzup]

My two cents Raghu, just having a big stockyard is not the only prerequisite of a premium experience but it should be a complete package to include sale, after sale, and service. it has been three years now that they started the Nexa showrooms to give their customers a better experience while purchasing premium cars but till date they have not started an exclusive service center based on Nexa premium segment to ensure that the customers are not herded into the existing service centers of. I'm sure we all know the kind of volume that these service centers handle on a daily basis, and also their attitude about "it is okay saar, small things like this are part of the service". So, when a premium car goes into the same service center, it does not get the premium treatment nor does the customer. So, IMHO, it is job half done and still a long way to go before we all can really cherish a good experience for spending around 10-lakh plus for our wheels. Cheers

[volkman10]

Originally Posted by sumzup

it has been three years now that they started the Nexa showrooms to give their customers a better experience while purchasing premium cars but till date they have not started an exclusive service center --

Go through the below thread ( link) on the NEXA Service centers!

Link (Maruti launches the first NEXA service station)

[superutp]

Hi guys maybe a bit OT but related to Nexa, so my mom booked a Baleno RS 2 weeks back by paying the booking amount and today she received the VIN, the SA asked her to pay the complete amount within 1 week of allotment(and sent a mail as well), is this the norm? What is the amount to be paid at this point in time?

[Chetan_Rao]

Originally Posted by superutp

....What is the amount to be paid at this point in time?

Don't pay another penny until you've seen the vehicle and are satisfied to proceed with the purchase.

The RS isn't a very popular model so the SA can't even bluff you about giving the car away to someone else.

[superutp]

Originally Posted by Chetan_Rao

Don't pay another penny until you've seen the vehicle and are satisfied to proceed with the purchase.



The RS isn't a very popular model so the SA can't even bluff you about giving the car away to someone else.

Thanks, yes we talked to the manager there and got him to revise the mail which now states the payment can be made after the PDI.

[volkman10]

Maruti Suzuki is all set to upgrade its Premium NEXA showrooms.

‘Project V2’ will see the Nexa showrooms upgraded with new digital interfaces to enhance the buying experience

Maruti Suzuki will adopt digital technology for potential buyers of its Nexa range of cars to explore models through interactive touchscreen units and tablets. It will also have a dedicated ‘Personalization Zone’ where customers can pick and chose accessories and personalise their car

Some of the other upgrades to the brand’s Nexa dealerships include amenities such as touchscreens for customers to view personalisation options and a plethora of accessories and add-ons, and a VR simulator (Virtual Reality) that helps the potential buyer experience their car. The showrooms are also expected to get a lounge which is expected to enhance the buying experience even more

Link

[volkman10]

Maruti Suzuki looks to set up small-format Nexa showrooms.

-The small-format dealerships will boost the reach of Maruti’s premium products in small towns and rural areas

- Will have a 2-car display facility and will offer the same Nexa experience offered by our current Nexa outlets across the counter.

The decision is part of Maruti’s cost-cutting initiative, which also looks to help all stakeholders, including dealers, to increase profits

Maruti treats its dealer partners as part of the company and not a third-party. “This move will limit the amount of money that needs to be invested and will be a welcome development for the dealers at a time when banks are reluctant to lend to automobile dealers. The company has also told its dealers not to spend money on setting up separate service centres for Nexa vehicles. They can set up separate lines and counters for Nexa customers in their existing workshops

Link

[mpksuhas]

Would like to mention experiences at two different Nexa showrooms, both located at Calicut.

Popular Nexa

Visited them regarding purchase of Ignis AMT for my mom. We knew someone who worked at their parent company, so initial discussions went fine.

However, past that things were not that great. The vehicle took 4 weeks more than promised delivery time of 2 weeks. They were clueless on how to deal with TrueValue sale in case the vehicle owner has passed away (The Eeco we were exchanging was in my dad's name).

They took Eeco and remaining payment for Ignis and took another 10 days for processing papers internally. Each time asking us to furnish some or other documents. Finally, had to shell out some 3K additional and get a stamp paper with all us legal heirs signing, just for their internal process to be completed.

While it was understandable that additional paper work was required, this was something I had informed them some 2 weeks before booking. That time they had requested for only one set of documents, which we had agreed upon.

I didn't feel that they were out to cheat us, however we felt the confusion was since they were working in silos. Truevalue as a separate organisation, Nexa as another one and Popular Maruti as a third one. Lack of communication between them were causing lots of delay.

Past this ordeal, we decided to head to second Nexa showroom when my uncle decide to check Ciaz.



AM Nexa

Sales team felt bit more enthusiastic and keen to close the deal. No issues in getting test drive vehicles and slightly better exchange prices too.
However, drama started when sales team backtracked from their promise of an additional cash discount of Rs 5000 after booking.

They went on to claim that it wasn't a cash discount but accessories that they promised. Thankfully, there was a written breakup by them, hence after visiting them again they agreed for the same.


In both cases, their dealerships were great, service force knowledgeable and
had tables and screens to project what they were discussing and impress people. However, beyond that it's the same old story. I am not saying, Marutis sales is bad, however I feel if you expect something premium from Nexa, you will be disappointed as me.

[Venkatesh]

Maruti Suzuki was the first brand to experiment with a twin channel strategy to straddle a broader rise segment.

Today Price band for the Nexa Channel is sold between 5.35-14.39 lakhs.

The Split between Arena and Nexa - 80:20



Link

[Venkatesh]

Maruti Suzuki inaugurates 3,500th new car sales outlet.

Strengthening its reach across the country, Maruti Suzuki India Limited crossed the milestone of 3,500 new car sales outlets. Present across 2,250 cities, the landmark makes Maruti Suzuki the only car company to achieve such a wide network across India. The Hyderabad NEXA sales outlet, inaugurated today, became the 3,500th sales outlet for the company.

Press Release

[bluevolt]

After failure of Kizashi and Vitara, Maruti did realised that they won't be able to sell expensive cars without changing the sales experience for that segment of customers.

Maruti did a gamble by having two sales channels despite the fact that opening a showroom requires so much of capital and could have been a risky affair for dealer partner as well.

NEXA (New Exclusive Automotive Experience) has really helped build Maruti a premium image and it won't be far away that they launch a premium (20-25lac+) cars and it will sell like hot cakes.

https://youtu.be/vVDyignxg5M

[volkman10]

Maruti Suzuki India plans to open 57 new Nexa showrooms by March 2025.

Nexa's share in the company's total volume sales has increased to 32 pc now from 11 pc in FY17.



Currently, there are 468 Nexa outlets in the country, with the first one opened in Dwarka, New Delhi, in July, 2015.

About 31.9 per cent of MSIL's total sales till July this year have come from Nexa, up from 22.4 per cent for the whole of 2022-23 (FY23)

The country’s largest carmaker currently sells the top eight of its 17 passenger vehicle (PV) models via Nexa showrooms — Baleno, Ignis, Grand Vitara, Jimny, Fronx, Ciaz, Invicto, and XL6. The remaining nine PV models are sold through the company’s 2,842 Arena outlets. It also sells one commercial vehicle, Super Carry, through separate commercial outlets.

MSIL could offer about 28 different models, including six electric vehicles (EVs), by FY31. Currently, the firm sells 18 different models. The Indian car industry was expected to grow at a six per cent annual growth rate till FY31.

Link

[searacer932]

When NEXA was introduced there was lot of critics on Team BHP who were strongly against this and now 9 years later all of those critics have been completed proved wrong.

This was a very very sound strategy. Kudos to Maruti for going ahead with this and for their successful 500th sales outlet.