Desperately wanted: A Hot Hatch for the Indian enthusiast I do not know if this has been ever discussed before on this Forum. However at the cost of sounding repetitive I would like to stress that the Indian economy now in 2015 is one of the largest economies in the world and that too with majority of the population being under 35 we are a young country.
Also, with automotive awareness increasing due to various car shows on television, automobile publications like Autocar, Overdrive and Top Gear having an ever growing number of loyal leaders and most importantly online forums like Team BHP are seeding a new legion of enthusiasts practically everyday.
However as on today there is no real choice for the Indian enthusiast who wants a stock car, which is really and seriously fast...scary fast I mean but not with all the hassles involved in going for a costly Mod, which let me add comes with it's own set of perils in terms of reliability issues and living day to day with the car after the mods are done. I had a swift with a turbo install done from Red Rooster and was not altogether happy with the output in terms of performance and reliability, so I sold the car within a year of getting the mod done.
In case of a stock car there would be no issues with a void warranty, after sales service and maintenance, and the over all ownership would be much more easier experience. Needless to say the most important point being the car will be absolutely road legal. Also there shall be no issues related to availability of parts.
Manufacturers like our own Maruti Suzuki (India) have excellent cars like the swift that can be easily transformed into a serious hot hatch with minimal changes. Only if they plonk in a 1.6 or 1.8 litre turbocharged Petrol engine, with a new ECU, Injectors and Air Intake System and upgrade the dampers, brakes and tyres and of course add the necessary safety equipment like ABS, EBD and Air Bags, we could have a car with something like 200 BHP and at an approximate price point of 15 lakhs or may be even less on road. Guys just imagine a 200 HP hatch weighing under a 1000 kilos and for around 15 lakhs or less on road. Is it not time that a company like Maruti had it's own tuning arm like the AMG'S, Brabus, Mugen's, TRD's of the world. Hell even Volvo have Polestar.
If there is a Swift RS or some thing to that effect that Maruti launches with the above specs in the Indian market, then I am reasonably sure there are a few thousand people in India who will line up to buy such a hot hatch and make the whole project viable for Maruti. What a company like Maruti needs to understand is that the aim for them will not be the profits they could make by selling these hot hatches but just imagine the boost that the already sporty image of the swift will get not only in India but world wide as Maruti could use India as a base to export these cars to the evolved markets, where there is a huge demand for such hot hatches and it is an independent segment of its own in countries within Europe.
I would like to remind people of what the Evo did for the sales of the Lancer in India, when it was launched. Similarly such a project would add a whole new dimension to the desirability of the Swift and the Dzire. Also the 1.6 stock petrol engine could be very well used in the bigger cars like the Ertiga, Ciaz and the about to be launched S-Cross, which are all using the seriously under powered 1.4 Petrol K-Series Engine.
Coming back to reality, we need the Indian automobile companies to sit up and take notice of the sales of the recently launched models like the Volkswagen Polo GT TSI etc., which are not really hot hot hatches if you know what I mean, but they still got a very good reception from the poor power hungry Indian consumer. Wake up Indian companies, and I seriously hope a truly Indian company like Maruti should perhaps get their act togather, pull themselves out of the easy chair and start this altogether new segment of sorts in India and capitalize on the huge image boost it will provide.
Request all Team BHP members to make this big enough so perhaps it could reach the ears of somebody, who can do something about this. |