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Originally Posted by reverse_gear Antitrust law is not only for monopoly situations, it is also used for excessive pricing, unfair business practices and protection of consumer interests. The specific comment on surge pricing came from a situation where the black & yellow cabs were off the roads, when Uber decided to impose 5x surge pricing. In such a situation, Ola and Uber would together be well over half of the cabs on the roads.
I am not sure about the relevance of Apple comment here. You might as well have said Louis Vuitton. |
So the better question would be how dare the Govt favored yellow taxis with regulated fare be off the roads at their slightest inconvenience?
Antitrust is ALWAYS invoked when there is a long lasting monopoly condition a consequence of which is increased prices.
Otherwise as you are yourself leading the discussion to, we should use anti trust against Apple and Louis Vuitton simply because of the "insane pricing".
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Re. New York example, Uber AGREED to a settlement of their own choice. And they are now following this new policy over there. You will agree that Uber does not do things because of populism, they are only interested in making more money. The only reason they agreed to a settlement was because they knew that their actions were improper. Why not the same policy in India then?
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Uber may ultimately be forced to do the same here also. That doesn't mean they are currently doing something wrong. It will just mean that in order to operate business anywhere in the world sustain-ably you have to project a socialist face. Democracy works on election - therefore all measures HAVE to be ultimately populist. The Delhi Uber rape case is a great example.
Tata not being allowed to start their plant in WB or Posco and Mittal facing thousands of hurdles and backing out eventually. It doesn't mean that the businesses "admit" that they were doing "wrong" or "improper".
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- if Uber was such a patron of free markets, why not just allow drivers to bid their own prices for every ride? When a customer requests for a ride, they should just allow all drivers in the area to bid their lowest price for a pick up, and offer that to the customer.
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Great idea. This will work just like the packers and movers segment, where the transporters bid, and the lowest wins the order.
And I have no opposition to this idea.
Although I am not sure how efficient and fast this mechanism would be. It may become exactly like how it is today with the auto, where I waste about 10-20 minutes haggling and looking out for the right auto.
Not that I have a problem with this.
Why don't you start a venture on these lines? Seriously - if the customers see better benefits, they will make a jump from Uber to your platform in a heartbeat.
I will give you one reason why your idea may turn out to be superior to Uber. It may allow even lesser than govt enforced tariff rates under certain conditions. To understand this, please scroll down.
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- Uber themselves says that they impose surge pricing so that they can incentivise more drivers to make themselves available. This means that surge pricing kicks in when supply is lower than it should be. In such a case, demand-supply mismatch is artificially created by drivers not being on the road. So, why not commit that they will impose surge pricing only when at least 90% (as an example) of their drivers are available for rides?
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Let me try once again.
There are 100 cabs available right now in Mumbai.
There are 100 passengers right now.
The current price is Rs15/km.
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Case1A:
Suddenly there are 200 cabs now. (say 100 more decide to join in from UP-Bihar, since the state govt is under less foolish power)
There are still 100 passengers.
The current price will have to lower to such levels (say Rs 10/km) that 100 taxi drivers become disinterested and drop out and do something more productive.
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Case 2A:
Now let us consider reverse case:
Suddenly there are 200 passengers because of office hour rush, but 100 cabs only.
The prices will have to rise to such levels (say Rs 20/km) that only 100 passengers remain interested in pursuing the cab, the rest drop out and take an auto (Rs12/km).
This is how in short demand supply gaps exist and are brought to equilibrium via dynamic market pricing. There is no artificiality here.
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Now lets us revise the Cases once again.
Case 1B:
Since the prices dropped to Rs 10/km, more passengers become aware of the lowered fare. Thus more decide to upgrade from auto (available at Rs12/km) to cab.
Therefore we may see the current demand rising from 100 to perhaps 200.
Oh but we had 200 cab drivers, out of which 100 had pulled out. So these 100 "surplus" drivers will be available to cater to new demand of 100 customers. And the price will once again reach Rs15/km levels
Case 2B:
Since the prices increased to Rs 20/km, more drivers become aware of the higher fare. Therefore we may see the current supply rising from 100 to perhaps 200.
Oh but we had 200 passengers, out of which 100 had pulled out. So these 100 "surplus" passengers will be catered by new supply of 100 drivers. And the price will once again reach Rs15/km levels
The Case 2A is exactly what happens with Surge. Case 2B unfortunately doesn't happen because there are indeed lesser cabs than the peak number of passengers during certain times.
Your startup idea can tap into the Case 1A and 1B situations also! Thus leading to a lower than State Govt fares.
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If I fix the fares at arbitrary value, Case 1A will keep 100 cabs un-engaged and idle all the time!
Case 1B will never arise!
Case 2A will result in 100 passengers moving to the buses or waiting forever for the cabs.
Case 2B will never arise!
Ah, now do we realize why yellow cabs and auto were not available ("for me") on the rainy day? And why we see them whiling their time otherwise the entire day.