Re: August 2013 : Indian Car Sales Figures & Analysis Quote:
Originally Posted by misquitas Also, I wonder why the Tata Venture has had such dismal sales. It's nearest competitor is the petrol only Eeco and it sells 3000 cars, while the diesel Venture is stuck on about 500 units. |
It's all down to dismal marketing and product placement strategy of Tata Motors which are not limited to:
1. TML decided to sell venture from both Passenger division as well as commercial division. This acted as a major turn-off in terms of customer experience who ended up being confused. Further, dealers too were left confused and hence focus on was diverted.
2. Venture was launched only in BSIII avatar effectively negating any sales from 14(?) biggest markets in India who can only sell BSIV vehicles. This in my opinion hurt venture sales the most.
3. It is manufactured at Commercial division plant and the quality was hence severely compromised from passenger car outlook.
4. EECO is extensively used in Delhi and other metros as CNG option which makes the vehicle both cheap to own and maintain. Quote:
Originally Posted by teamveevee The front view is excellent, but what about the rear? |
This segment rarely goes by the looks as Venture does look better than EECO, at least in my humble opinion. Quote:
Originally Posted by teamveevee Is it meant to be a taxi? Then they need a more powerful engine, They can not do an airport run with the luggage and full capacity seating. For Venture to be successful, they need to plonk the Safari engine on it. |
Once again, when compared with Omni/EECO(73bhp/101Nm), Venture (71PS/135Nm) has more than adequate power/torque to suffice the requirements of the segment. In fact, a venture is far better than Omni/Eeco when it comes to space and practicality, it being a proper 7+ seater vehicle.
A safari engine (2.2L/140 BHP)would be an overkill for a van and would also shoot up the price massively. Also, A van requires compact engine bay that can be neatly stowed under the passenger compartment whereas safari engine is humongous. |