Re: The 2015 Honda Jazz (3rd-gen) Quote:
Originally Posted by adimicra The pricing strategy of putting the Jazz alongside the Amaze is baffling.
While it will ensure great numbers for the Jazz, it kind of puts nail in the coffin of the Amaze (which anyways is struggling already). |
To be frank, I do not think Honda will price Jazz on par or below Amaze - Jazz will get at least 10-15k premium, that way being on par / slightly undercutting i20. Majority of the urban population will go for Jazz (when it is Jazz vs Amaze) even if Jazz is priced above.
If Jazz is priced on par with Amaze, that would essentially mean the decline of Amaze and Jazz will gain a lot of interest as you said. However, that will result in huge problem for Honda. All models manufactured in their Noida plant have no demand and the 2 models from Tapukara has a lot of demand. How will they plan the supply, how will they ensure effective usage of capacity and resources needs to be seen. Quote:
Originally Posted by adimicra Hyundai priced the Elite I20 slightly higher than Xcent and still the Xcent is struggling to sell in decent numbers. Also, the Xcent at least has a bigger boot to boast of. Amaze doesn't have that advantage as well (Jazz is going to have nearly the same boot space but more flexibility). |
If Honda gave its premium hatchback the 6-speed gearbox, Hyundai has given its compact sedan an inferior diesel engine. That is the primary reason why Xcent has not clicked well. Had Xcent got the 1.4 diesel from i20 even with a 5 speed gearbox, Xcent would have got better numbers and i20 would have got slightly lesser numbers. The cross shopping is very evident IMO. Another problem with Xcent was the amount of marketing it got. I am sure Amaze being the first diesel from Honda gained a lot of attention and Honda marketed it well so that it got high visibility in Tier 2 and 3 cities as well. I dont think Hyundai managed to do that with Xcent. I am sure sales of Xcent in Tier 2 / 3 cities are a lot lesser compared to Amaze. Quote:
Originally Posted by adimicra Now, I wonder, what Honda plans to do with the Brio platform - the Brio is dead, the Amaze is surely going to the death bed after launch of Jazz, Mobilio is already dead... so all the investment in the low cost platform seems to have gone totally waste. |
No wonder Honda is rushing the launch for BR-V. I am sure they will need more time to get returns for the investment and I do not think they will give up easily. However, Honda's biggest mistake was Mobilio pricing. Previous Jazz at least deserved to be priced at a premium for the quality and flexibility it offered, but Mobilio pricing was plain stupid IMO. Honda will be hoping at least the BR-V clicks. Another thing they can do is the give Amaze and Mobilio the well deserved makeover - especially in the interior. I am sure that will happen as soon as BR-V launches - provided the cars manage to stay alive till then. Quote:
Originally Posted by adimicra First Toyota failed miserably with the Etios, now Honda with the Brio. I think this is a big lesson for the GLOBAL auto manufacturers. Indians want value-for-money cars not cheap pathetic ones. |
Very true Adimicra ![Thumbs Up](https://www.team-bhp.com/forum/images/smilies/thumbs up.png) Hyundai deserves all the accolades for launching only global products in India and they are reaping the benefits. Maruti on the other hand is now striking a pleasant balance with products like Celerio on one hand and S-Cross and YRA on the other hand. Even Ciaz has been appreciated for what it offers for the money. Honda will also hope to gain success with their global model Jazz this time around!!! EDIT: Quote:
Originally Posted by kingofmyworld For some reason the sales guy was giving contradicting info regarding push button start on the VX. He was very confident that the top end is going to come with a push start button.
About the car, It was fantastic! Loved it. build quality is better than the new honda city/amaze. |
Thats nice buddy. But which variant did he show you? Weren't there any VX Jazz in the showroom?? If it was there, you could have confirmed the presence of Push-button start then and there. Nice to know the car looks well build even compared to City ![Smile](https://www.team-bhp.com/forum/images/smilies/smile.png)
Last edited by Vigkey : 3rd July 2015 at 18:17.
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