[motorworks]

I think the title of this thread needs to be changed from strategy revealed to something else. Cause every time people are opening up this thread only to find no actual news about Fiats plans. In fact there are not even rumours about new models from FCA anymore. The last we heard was about a sub 4m SUV from Jeep and that is not for 2019. Probably 2020 or 2021.

[rsidd]

There is something that posters here seem to miss continuously. Corporations don't care about sales. They care about bottomline. FCA could have brought in a stripped-down Panda or the Brazilian Uno to compete with the likes of Kwid, but would only do that if it was profitable. Right now they are focussed on Compass, but not just for the Indian market: the Indian factory makes the RHD version for the entire world market. In the pre-Jeep days Fiat was chugging along making engines for Tata and Maruti (which it still does). They will bring new models for the Indian market only when they are convinced it makes economic sense.

Compare Renault -- the Kwid is a best-seller but is it really doing much for the bottom line? Meanwhile the Duster is stagnating with about half the sales of the Compass currently. The Captur (not Kaptur) and Lodgy have sunk. Compare Tata: it is no.3 in November in total numbers but, a year ago, a top exec was quoted saying every Tata car loses money. I doubt that has changed very much since. Tata's cash cow is JLR (and perhaps its commercial vehicle business).

[RM Motorsports]

End of the road for Fiat in India this year.

FCA to pull the plug on Fiat brand this year to focus entirely on Jeep.

https://www.autocarindia.com/car-new...is-year-411344

[EuroMachine]

There are fresh reports that Punto might be resurrected globally after the FCA-PSA merger and chances are it might be launched in India too.

Time and again Fiat re-enters India and goes away without making the desired impact. Wonder what the future is going to hold for a few remaining Fiat owners and fans

[Venkatesh]

Fiat Chrysler Automobiles (FCA) today announced that it will invest $150 million to set up a new Global Digital Hub in Hyderabad. FCA ICT India, FCA's new innovation and technology development facility is the company's largest Digital Hub outside of North America and EMEA(Europe, the Middle East and Africa) . FCA ICT India will create nearly 1,000 new cutting-edge technology jobs by the end of 2021 and has plans to increase hiring over the next two to three years.

Dr. Partha Datta, President and Managing Director, FCA India. “FCA ICT India will be our technology backbone that will not only help us develop products for future mobility but will also sharpen our efforts to enhance customer-centricity. This is a significant step forward in realizing our vision to make our Indian operations more capable to develop digitally-driven products and technologies locally for India and also for the world

Source

[WhiteKnight]

Originally Posted by Venkatesh

FCA ICT India will create nearly 1,000 new cutting-edge technology jobs by the end of 2021 and has plans to increase hiring over the next two ]

Reminds me of Nissan's innovation setup at Thiruvanandapuram. It was bound to fail, and it did!!!

Hope something better happens in this case.

[redCherry]

Need Strategy for India? - First get the customers to the showroom, just like Nissan is doing with Magnite.

Get a sub-4M SUV/MPV and a hatch, package it well (most of us tend to give priority to bling and gizmos over well-engineered product) and price it attratively.
Be there in the most-happening place in India automobile industry. Focus on that and improve on service.
No point having a 1-trick pony that costs min. 20 Lakhs (OTR Bangalore) and hoping for things to happen

[SoumenD]

FCA partners Wipro to setup its Global digital hub in Hyderabad.

Link