The worst car ads in India

scorp 1 · 3rd November 2006, 22:44

Actually none of the auto adverts are worth mentioning.
Any auto advert in India has necessarily to be endorsed by a movie star or a player - what for?
Instead of highlighting car characteristics, the advertisers spotlight the actors.
In my opinion, the automobile advertising has yet to come of age.
I have seen a couple of quality American & European car adverts. Be it on mags or TV, those are so slick, with the right kind of photography and background.

benbsb29 · 14th November 2006, 12:16

Anyone seen the Pajero ad, showing the Pajero racing across a variety of terrains... seemingly effortlessly... That along with the Bajaj Pulsar ad (the bridge one) takes my prize for the best auto ads.

Worst ads : Aveo ad (how do u like ur coffee???

), along with the Getz ad with Sania.

Godfather · 14th November 2006, 16:16

Quote:

Originally Posted by scorp 1

I have seen a couple of quality American & European car adverts. Be it on mags or TV, those are so slick, with the right kind of photography and background.

Totally agree with you on this...

Godfather

extreme_torque · 14th November 2006, 17:26

Good ones:
All Safari Advt's
Sumo Advt.
Indica (I love you to want me)
Bajaj Pulsar wheelie and stoppie and Avenger.
Tata Sierra (It takes rough with the smooth)

Yikes
Santro (All advt's), the yuckiest most thoughtless advt i have seen for a long long time.
Aveo... why do you want to hire two of the priciest stars in bollywood to advertise, when you can save the money to keep the car's cost low.
Esteem... "My daddy's big car".... should have been "My daddy's WANNA BE big car!"

For the time being i can remember only these.

Conan · 14th November 2006, 19:31

I kind of like the kinetic blaze ad. The part where it is made to jump and is shot from below. The background music is good too.

sajo · 14th December 2006, 19:26

Seen the Estilo ad?? The one with the boxes?? I mean..who are they targeting? Infact, there is nothing more boxy on sale in India than the WagonR. Even the Estilo looks like a box minus its snout.

Had this ad been for the old jellybean shape, their anti-box sentiments would be perfectly understandable.

CrAzY dRiVeR · 14th December 2006, 19:35

The worst ad acording to my opinion are the Santro ads... Donno what they are thinking... 'Santro walle'

And second in- line would be the Tata Indica ad... Doesnt make sense at all... Would have nice if they didnt have the girls... And just focussed on the car...

wolfinstein · 14th December 2006, 19:58

@ Ranjith "the misleading line of "starts at 6.4 lakhs..." sticks in the head...mine may have started at 6.4 lakhs somewhere up the assembly line but by the time I picked it up from the dealer it cost me 12.83 lakhs"..!

The safari indeed starts from the 6.4 Range and Its Safari not DICOR..! I hope you are not confused with the two cars.

The Base DICOR is for around 8.7 ex Showroom back here in delhi

rahul_intlad · 14th December 2006, 21:33

NDTV car and bike show made reference to maruti and hyundai being irresponsible manufacturers and having children sit on the front seats in their advertisements.

revvedup · 14th December 2006, 21:41

One of the worst ads which I have seen is the aveo one they try to show aveo as a fun to drive car which it is not.An advetorial should highlight its strengths and should not be used to cover its weaknesses.Another one in which the ad managers got it wrong is the xeta which does not highlight a single feature of the car

.Also one is the estilo's print and tv ads.The print ad with the lady whose head is swirling like anything actually made me think if it as a shampoo ad especially if you consider the fact tht the ht ad only showed the head turning lady on the first page and the car at the back .
The tv ad is quite long and one gets to know that it is an estilo ad only towards the end.However one of the best adverts is the old tata safari dicor ad in which the golden cloured dicor does a powerslide.It truly shows what the safari is capable of off -roading.Another one of my fav ads is the one for the old shape zen in which the guy takes a longer route to reach his home so that he can enjoy driving the zen .

Yusha · 15th December 2006, 03:45

The Safari ad is the best ad for a car in long time. It is very subtle but makes a very strong statement about the Safari. The Santro, Indica, Blaze are the worst ads.

shazikon · 15th December 2006, 14:48

I would say the new ZEN Estilo ad on TV .. is the worst ad i have ever seen... in the ad the car is seen for prob 3 secs.. no shots of interiors.. no shots potraying performance, comfort, exterior shots..the whole ad is spent on people and boxes what crap.. what the heck is MUL thinking when lauching a new car.. they need to be more mature than this...It looks more like an ad for box manufacturer than the car.

sajo · 23rd December 2006, 19:11

I was searching for the DICOR ad when I came across this :

1989 Commercial

Used to see it as a kid. Nice to see it again.

And here is the

DICOR ad.

ravradha · 23rd December 2006, 19:56

Agree Shazikon. Absurd ad. I don't like the Xeta ad too.

sajo · 24th December 2006, 12:16

Another not-too-good ad these days is the CBZ Xtreme one. Fake stunts are pathetic.

3rd November 2006, 22:44	#91
scorp 1 BHPian Join Date: Jul 2006 Location: DL Posts: 167 Thanked: 6 Times	Actually none of the auto adverts are worth mentioning. Any auto advert in India has necessarily to be endorsed by a movie star or a player - what for? Instead of highlighting car characteristics, the advertisers spotlight the actors. In my opinion, the automobile advertising has yet to come of age. I have seen a couple of quality American & European car adverts. Be it on mags or TV, those are so slick, with the right kind of photography and background.
	() Thanks

14th November 2006, 12:16	#92
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 10,011 Thanked: 13,490 Times View My Garage	Anyone seen the Pajero ad, showing the Pajero racing across a variety of terrains... seemingly effortlessly... That along with the Bajaj Pulsar ad (the bridge one) takes my prize for the best auto ads. Worst ads : Aveo ad (how do u like ur coffee??? ), along with the Getz ad with Sania.
	() Thanks

14th November 2006, 17:26	#94
extreme_torque Senior - BHPian Join Date: Feb 2005 Location: Melbourne Posts: 4,394 Thanked: 5,196 Times	Good ones: All Safari Advt's Sumo Advt. Indica (I love you to want me) Bajaj Pulsar wheelie and stoppie and Avenger. Tata Sierra (It takes rough with the smooth) Yikes Santro (All advt's), the yuckiest most thoughtless advt i have seen for a long long time. Aveo... why do you want to hire two of the priciest stars in bollywood to advertise, when you can save the money to keep the car's cost low. Esteem... "My daddy's big car".... should have been "My daddy's WANNA BE big car!" For the time being i can remember only these.
	() Thanks

14th November 2006, 19:31	#95
Conan BHPian Join Date: Jun 2005 Location: Bangalore Posts: 223 Thanked: 0 Times	Kinetic Blaze I kind of like the kinetic blaze ad. The part where it is made to jump and is shot from below. The background music is good too.
	() Thanks

14th December 2006, 19:26	#96
sajo Senior - BHPian Join Date: Apr 2005 Location: Pune Posts: 2,625 Thanked: 1,154 Times	Seen the Estilo ad?? The one with the boxes?? I mean..who are they targeting? Infact, there is nothing more boxy on sale in India than the WagonR. Even the Estilo looks like a box minus its snout. Had this ad been for the old jellybean shape, their anti-box sentiments would be perfectly understandable. Last edited by sajo : 14th December 2006 at 19:27.
	() Thanks

14th December 2006, 19:35	#97
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,232 Thanked: 73,729 Times View My Garage	The worst ad acording to my opinion are the Santro ads... Donno what they are thinking... 'Santro walle' And second in- line would be the Tata Indica ad... Doesnt make sense at all... Would have nice if they didnt have the girls... And just focussed on the car...
	() Thanks

14th December 2006, 19:58	#98
wolfinstein BHPian Join Date: Feb 2006 Location: New Delhi Posts: 994 Thanked: 20 Times	@ Ranjith "the misleading line of "starts at 6.4 lakhs..." sticks in the head...mine may have started at 6.4 lakhs somewhere up the assembly line but by the time I picked it up from the dealer it cost me 12.83 lakhs"..! The safari indeed starts from the 6.4 Range and Its Safari not DICOR..! I hope you are not confused with the two cars. The Base DICOR is for around 8.7 ex Showroom back here in delhi
	() Thanks

14th December 2006, 21:33	#99
rahul_intlad Senior - BHPian Join Date: Aug 2006 Location: Pune Posts: 1,579 Thanked: 4 Times	NDTV car and bike show made reference to maruti and hyundai being irresponsible manufacturers and having children sit on the front seats in their advertisements.
	() Thanks

14th December 2006, 21:41	#100
revvedup BHPian Join Date: Sep 2006 Location: Delhi Posts: 269 Thanked: 24 Times	One of the worst ads which I have seen is the aveo one they try to show aveo as a fun to drive car which it is not.An advetorial should highlight its strengths and should not be used to cover its weaknesses.Another one in which the ad managers got it wrong is the xeta which does not highlight a single feature of the car .Also one is the estilo's print and tv ads.The print ad with the lady whose head is swirling like anything actually made me think if it as a shampoo ad especially if you consider the fact tht the ht ad only showed the head turning lady on the first page and the car at the back . The tv ad is quite long and one gets to know that it is an estilo ad only towards the end.However one of the best adverts is the old tata safari dicor ad in which the golden cloured dicor does a powerslide.It truly shows what the safari is capable of off -roading.Another one of my fav ads is the one for the old shape zen in which the guy takes a longer route to reach his home so that he can enjoy driving the zen .
	() Thanks

15th December 2006, 03:45	#101
Yusha BHPian Join Date: Nov 2006 Location: Mumbai Posts: 227 Thanked: 248 Times	The Safari ad is the best ad for a car in long time. It is very subtle but makes a very strong statement about the Safari. The Santro, Indica, Blaze are the worst ads.
	() Thanks

15th December 2006, 14:48	#102
shazikon BHPian Join Date: Jan 2005 Location: Bangalore Posts: 391 Thanked: 26 Times View My Garage	I would say the new ZEN Estilo ad on TV .. is the worst ad i have ever seen... in the ad the car is seen for prob 3 secs.. no shots of interiors.. no shots potraying performance, comfort, exterior shots..the whole ad is spent on people and boxes what crap.. what the heck is MUL thinking when lauching a new car.. they need to be more mature than this...It looks more like an ad for box manufacturer than the car.
	() Thanks

23rd December 2006, 19:56	#104
ravradha BHPian Join Date: Nov 2006 Location: Bangalore Posts: 234 Thanked: 164 Times View My Garage	Agree Shazikon. Absurd ad. I don't like the Xeta ad too.
	() Thanks

24th December 2006, 12:16	#105
sajo Senior - BHPian Join Date: Apr 2005 Location: Pune Posts: 2,625 Thanked: 1,154 Times	Another not-too-good ad these days is the CBZ Xtreme one. Fake stunts are pathetic.
	() Thanks

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