Re: Mitsubishi Mirage rumoured to be headed to India! Quote:
Originally Posted by gaurav_chopra04 I have serious doubts if this car will come to India. HM-Mitsubishi arent even talking about localisation, without which it will be impossible to launch the car at a right price. Please note, it took VW well over 1 and half year to plan just 50% localisation of Polo and with the same localisation content, VW launched the car in January 2010. There after the locaisation content is being increased slowly and consistently.
Further, most car launches from HM-Mitsubishi takes places almost 3-4 years after their official announcement. Take any example, Outlander, Pajero Sport, or the EVO..
Further both HM and Mitsubishi are mulling over getting the Pajero Sport first in order to get started with some revenue which they have lost in later years with lancer/cedia, outy or even Pajero..
I find this to be a mere speculation  . | Quote:
Originally Posted by mail4ajo If they are planning it, it must come now. Looks like this is atleast a year away. HM needs to work on distribution and service for handling such volumes expected in small cars. | Quote:
Originally Posted by .anshuman Mirage coming to India is mere speculation for now by these blogs. All they have to say about India plan is:
I am not taking this seriously going by current state of affairs at HM-Mitsubishi. |
They still have plenty of time in hand (at least a year). What makes me hopeful for it's Indian launch, is this bit of news - Quote:
The Mitsubishi Mirage will make its world premiere at the 2011 Tokyo Motor Show on November 30. It might be included by Mitsubishi at the Auto Expo 2012 in New Delhi, India as well. It will go on sale initially in Thailand in March before spreading globally throughout 2012.
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Also, ICB are pretty confident in their report, so I feel optimistic. Mitsubishi India does need a volume seller badly in their portfolio, and if Renault is feeling confident about the Pulse and Nissan is already into a settled (albeit small) number for the Micra, why can't the Mirage come in and rake up at least 500 sales for HM-Mitsubishi?
After all, Mitsubishi came to India much, much before either Renault or Nissan (and many others!).
Even an early 2013 India launch cannot be ruled out, unless Mitsubishi is thinking of winding up it's Indian operations, and going by the facelifted Pajero news, I don't think that's on the cards for Mitsubishi India. Quote:
Originally Posted by aaggoswami The car may have some changes to make it look more aggressive for the tough Indian small car market. However, only FE wont sell unless its in alto class. Anything above that and features, interior quality will have to up-to-date. Take a look at Etios Liva. Not a bad car by any means. And for the price of Liva ( with airbags and ABS ) you dont get Airbags and ABS from i20 or Polo diesel. But still Liva is not doing as well as it should.
Exterior might be modified, but the drive has to be real Mitsubishi, i.e. one of the best. With the new Swift, Suzuki has shocked many who were not expecting the ride and handling to be so mature. Mitsubishi will have a tough job ahead for this car in India.
However, a diesel will make their work easy. But real challenge is sales and service network which is why Maurti and Hyundai still lead big time despite some foreign majors present with big names. Would love to see this car in a nice 1.3/1.5 diesel and good overall interior quality, and last but not ( rather never ) the least, this car should be real Mitsubishi ( deeply engineered like Cedia, Pajero ).
The Europeans have not. Infact they overdo things. Take the example of Peugeot 208.
Well, if we think the other way round, this car can make them come back quite strong. Of course its not without those if/but conditions like dynamics, performance, FE, etc. |
I read that globally it might go up against the Nissan Micra. If that's the case, expect no different for the Indian version as well. Pricing should be in the 5-7L bracket. Quote:
Originally Posted by ajmat For it to be successful, it needs to be cheap
For it to be cheap, it needs a high level of local content
FOr a high level of local content, it needs a strong vendor base and committed production volume.
I doubt HM and Mitsubishi have the manpower for this aspect! |
They can certainly develop this, considering they have the time and the resources. Let's be optimistic and wait for an official announcement by HM-Mitsubishi.
Meanwhile, some more pics, courtesy caradvice.com.au - 
Last edited by RavenAvi : 10th November 2011 at 23:19.
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