Disclaimer: I do not own a TATA vehicle, however have been trying for 4 years to own one. During this time have discussed and helped 3 of my friends and family to own their vehicles from TATA.
This thread should be read like a shortish. long story/journey for me, hope you have a good time reading this at my expense and can help/guide me going forward.
NOTE: When I made this account it was on a company/government email ID which I had no access to once I switched jobs, it's just after some years and various tries (maybe brain inactivity during the pandemic kickstarted something) that I could remember the password I had put in at the time of registration. I seem to think I do have a no give-up attitude towards these things. For those who want a TL;DR there is one provided at the bottom just 4 mouse scroll down or one large 2 finger flick of your laptop trackpad. Background:
"The Journey" started in 2016, March. I had been a TBHP reader for some years so when it was time to own my first vehicle, I thought it would be great to apply for a membership. Got rejected the first time, waited and re-applied. This time I was successful.
Made my introduction post, you should go and say "Hi" since I believe my ownership review would be delayed seeing the callous attitude of TATA and their dealership(s):
https://www.team-bhp.com/forum/intro...ey-begins.html (The journey begins) Timeline: March 2016 First week of March:TATA had decided to launch Tiago and it seemed like a perfect city/first car for me and my family. I really like everything about it and had been so head strong I reached to
Concorde Motors, West Delhi and kept following it up with them for when the booking will open and I could book one.
I had at that time read about TATA's/Mahindra's so called horror/cautious stories about to avoid initial batches however at that time nothing would stop me or so I thought.
Since the price reveal was in April and booking was not open I had registered my interest to the customer care and with Concorde, My advisor was a young fellow who had just joined TATA Concorde at his first job.
The guy being proactive within first week of March followed up and said " Sir you may book the car by paying 11,000 INR as booking will open in a day or 2. " -> This made me happy and I thought this is a WIN, TATA is changing things around, kudos to them.
Followed up to this got an SMS from TATA as well , indeed booking had opened.
9th March, 2016
Went to dealership (dealership review was nothing to write about, they were not interested at all to sell anything, still I didn't care, I had my eyes set on the orange beauty after my initial test drive itself), had a discussion and paid them 11,000 INR fully refundable. The CRM was not updated being the first initial hours they had opened booking however after waiting 30 minutes they gave me a stamped receipt. This was another WIN for me and TATA.
April, 2016
Pricing was revealed and it was fantastico, I called up my SA to tell him I would go with Top end model and we should start with the process.
He did not take my call. tried his number again in 3 days, he took my call and notified he is sick and will get back to office in some days and call me.
Meanwhile I started going through more reviews and waiting for them to call me back.
Another week passed by and no reply. I headed to Concorde and ask them to start the process. They assured me we will assign a VIN and start the process.
July, 2016
At last I was assigned a VIN, read here in this post:
https://www.team-bhp.com/forum/offic...ml#post4018238
Till that time I had changed my mind on the color and went ahead with Expresso Brown
Sept, 2016
No update from the dealership and assigned SA is not picking any calls from me, they promised me a delivery in the first batches and I never got to experience that. Another update towards end of the month is my SA had left the job to head to Mahindra and no one had any idea what happened to my assigned allocated VIN and the vehicle itself.
2017 - 2018
Life took over, switched jobs and had to move onsite, I did keep in touch with the dealership and kept trying to purchase the vehicle even though I was not there is drive it but my family was. Notified to them to assign a SA, send him my place and get the formalities done.
My parents being old would not be able to visit the dealership, rest everything we can do online.
Ongoing emails and various international calls to the customer care all I had with me at the end of the day was complaint numbers that kept on changing and an callous attitude that stuck year on year. July 2019
I came back to Delhi, and visited Concorde West Delhi, to my shock whole showroom had been closed. I had no idea what to do. I called up customer care and they asked me to arrange a call back which never came.
Pro tip: Do Not dial TATA customer care unless you want to make a complain as that's what TATA wants you to do " Sir if you want I can take a complaint against the dealership"
I could not get them to connect me to anyone who could listen and get an understanding that I just need to purchase a vehicle for which I had paid a booking amount for.
Nov 2019
TATA bug is still there in my system and new launches are starting to come, by this time I had reached out to another dealership who said to assign the booking amount to the same car or any other car I would be interested in.
At least initial booking amount is coming to some use. I contacted
Safdarjang Branch and ask them I am interested in Nexon AMT or EV depending once I take a test drive.
Dec 2019 - Jan 2020
Nexon AMT was shortlisted and I gave the dealer my old Booking number, they were really nice and proactive and told me they would get this done soon enough.
They will try and transfer the same booking amount towards the car purchase and share a new booking number for TATA Nexon with me. Feb 2020 -> Major Update
TATA customer care over emails and calls have not been helpful, meanwhile Concorde as unit is to be shelved, I had requested TATA customer care to connect me to their Territory or Area Sales Manager someone whom I can talk to explain my position as frequent complaint numbers and department transfers were not helping me in purchasing a car.
Few points
- They seem to be somewhat positive over email and calls.
- Mr. Rishabh Kapoor, Territory Sales Manager cares and after having a positive call with him assured me he will guide my case to another dealer who are in place of Concorde
- They were not able to upgrade/transfer the booking without cancelling my existing booking and refunding me 11,000 INR.
Feb - March 2020
Life/Pandemic happened and things went slow.
Over email I had connected with the dealership Mr. Rishabh had guided me to, who had my case with them.
NOTE: I have kept whole trail of these emails, numerous of them bouncing due to unavailable/full email inbox.
March 1st onwards -
crm.southex@concordemotors.com started bouncing emails, I believe the email ID no longer exists or is full.
7th March 2020
Mr. Rishabh again came to my rescue and somehow I got connected to another email.
They asked me to submit, PAN, Cancelled cheque, Copy of Booking receipt. I was promised a refund within 7 working days.
12th March 2020
I followed up on my request and acknowledgment of the documents for which I was provided with a new complaint number.
10th April 2020
By now I had been on at least 2 calls weekly with TATA customer care trying to get a follow up. Seeing we all are going through the pandemic together and most of us were working from home I was only sending out emails in 2 weeks to ask for an update or which I was getting an automated response or a new complaint number.
May 2020
Got couple of email and contact number of Concorde team who I was notified from TATA team would help my case and would speed up the refund process so I could book the car.
- sushmita -> email
- praveen -> email and contact number
8th June 2020
I had a really positive discussion with Mr. Praveen and explained him the case, he acknowledged and shared since it's an old case he would help and would need the same documents I had shared in March update above.
16th June 2020
Mr. Praveen assigned my request to another Concorde team member
- cre4.ho@concordemotors.com
By this time the request is divided into 3 email threads, all separately asking for same documents again to process the refund request.
I shared the documents as requested.
23rd June 2020 -> Major Update
Mahalaxmi from Concorde team called and gave a bit of positive news stating my refund would be done within 7-10 business days and there on I can do a fresh booking with TATA.
8th July 2020
I have been following up and sending emails every 3-4 day requesting an update/acknowledgement for my emails. I did not get any reply from the team.
16th July 2020
Tried reaching out to both Mr. Praveen and Mahalaxmi during last few days however both of them did not take my call or disconnected.
Mahalaxmi did reply after this, an email stating "they are checking with internal account team to resolve my query on the priority basis"
No email reply or acknowledgement after that.
Current Situation / TL;DR -> Booked a TATA vehicle 4 years back, trying to upgrade it since last year, awaiting refund to re-book it.
Customer care and TATA Dealership are not aligned to allow me to book/upgrade a vehicle
If anyone here has any suggestions please do share and help a fellow member.
The lack of updates and constant follow up really puts off one from acquiring a vehicle from them.
I believe where TATA is losing out are on first time owners, once you lose them the next upgrade cycle takes another 5-6 years and is an uphill battle to climb against other manufactures.