[RahulNagaraj]

According to media reports, Volvo has no plans to challenge the influx of low-cost EVs in China. The company's most affordable EV is the EX30, with a price tag of $28,000, and Volvo has no plans of offering any model below this.

Jim Rowan, CEO of Volvo, stated, "I don’t compete at the low end of the BEV space in China." He explained how it can be "a tough place to be."



The automaker expects better results from the premium EV segment. The company sells the EM90 in China, which Volvo calls "a Scandinavian living room on wheels" with a 758 km range. Then, there is also the brand's EX90 flagship SUV priced at $115,000.

Rowan went on to state that the $28,000 EX30 will remain the brand's most affordable model, and "that's as low as the company will go."

The company is said to be fast-tracking EX30 production in Ghent, Belgium, to help overcome the new tariffs introduced by both the USA and the EU.

Source: Electrek

Link to Team-BHP news

[hot_wheels]

Good for Volvo. Their cars are classy, well-built, tech-laden, age gracefully, and very safe. They have successfully carved a niche in the world and distinguished themselves well from the Germans while still maintaining their luxury credentials. It's foolhardy to compete with the Chinese BEV brands on cost, the only outcome of it is a lost battle. Volvo's identity is its brand and its Scandinavian heritage. They shouldn't play the cost game and dilute their brand and identity.

[JunkyardHunter]

Good on Volvo. They have a premium image and a premium lineup and it's not worth tarnishing that on EVs.


[quote=hot_wheels;5849719 They shouldn't play the cost game and dilute their brand and identity.[/QUOTE]


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