Curvv EV especially with the bigger 55kWh battery pack seems to be a complete car for a young family IMO. My reasonings:
Aerodynamics: Due to the sloping design, the design seems to be optimised as much for the Indian scenario. The ground clearance being an important factor, keeping the aesthetics aside (I personally like it), the aerodynamic sloping roof which eliminates the rear low pressure zone and the kink just above the Tata logo seems to be dedicated to aero efficiency rather than pure style. Comparing the styling, its more closer to model Y and Prius in the side and rear while front bulk which I am unsure whether it is because of the shared components with Nexon or if it is due to the ground clearance and overall height if it is bulky. I expect the overall efficiency of this vehicle to be higher in highway scenarios which is to be seen in detailed tests in the future. Tata didn’t seem to advertise/present its Cd (Drag Coefficient) during its launch and feel its a big missed opportunity(I like Mahindras style of giving a technical walkthrough) being of high importance to electric vehicles. There is a high probability that Curvv is the most aerodynamically efficient SUV in the world reason being as follows: Efficiency is proportional to both Cd and frontal area. The most aerodynamically efficient SUV seems to be Nio EL7 (according to google) which has a Cd of 0.263 and frontal area (A) of 3.4 sq.m. Cd x A = 0.894. While for Tesla Model Y, Cd x A =0.738 (for some reason internet doesn’t think model Y is a SUV). My guess for Cd of CURVV is around 0.3 and taking its dimensions Cd x A = 0.787 which is very close to Teslas Model Y. In case the Cd is any lower than 0.3, would be a good marketing foothold which claims the most aero efficient SUV.
Dimensions & Space: With space on our road, parking situation and potholes (in the place where I live atleast), if I have to select a single car to live with, my constrains become minimum of 180 mm GC, narrow (Curvv though is comparatively wider - a good compromise for stabilty), good stability in the highway speeds, space for 2 adults + 2 kids and occasionally can carry 4 adults, decent luggage room and good space in the front row (at 5’ 11” and an unusual driving position that I like - my wife calls it a sleeping position). Also, for young families I am guessing this can act a good primary car till the kids grow up atleast.
Interior: I got a feeling the interior is made as simple as possible for Tata such that they can avoid persisting issues like uneven gaps and fit and finish issues. I would really like to think with the simplified interior - just a screen, touch panel controls for AC, steering wheel and door panel now being common among all the Tata cars almost, it is time the QA team can really drill down on niggling issues. Also from a customer stand point, the simple interiors might age well as we wont see much of the aging buttons etc and really just updating the infotainment overtime (OTA updates) can keep the interiors well for atleast half a decade. Gloss black may need some protection films though.
Range & Powertrain: At 55 kWh, this seems to be the first of the fully Indian cars which can actually be the only car at home. My usual long drives from Coimbatore is to Ooty, Chennai, Bengaluru, Cochin and occasionally will do Tirupati, Kanyakumari maybe - so a maximum of 600km one way. All these, as I was checking on Google Maps revealed the charging infrastructure is quite developed - meaning can have upto 2 or 3 chargers as backup if the initial one is faulty. Cruising at safe speeds of 90-120 on these highways, in my opinion would still return a range of 360 which makes the trip totally hassle free as we just have to find one charging station with good food nearby and if staying overnight, an adaptor (even a 15 amps socket - resting 10 hours and SoC with safety being 25% could juice it upto 75% overnight) and trips can be super cost efficient. I think the instant torque to overtake on highways/hills and no gear changing inside city are big bonuses.
Issues: 1) High rear window line - Being a family focused car IMO for small kids, the high window line limits visibility - same is the issue in my Altroz. I believe Jimny’s window line is best suited for kids and would enjoy travelling in it. 2) A lack of cup holder in higher end variants is a blunder. I was seeing some video of Innova Crysta having so many. I am sure Tata could have engineered a foldable one easily. I also believe these are still forgivable with aftermarket cupholder (not sure where to fit though) and booster seat setup even for bigger kids.
My Verdict : Tata has ensured they attack the 4.3m segment strategically 1) Curvv - self driven individuals/families and 2) Sierra - for chauffeur driven. Curvv with its very functional design (I strongly think so because I believe aero is a prime functionality for EVs) for young families is good product which will do really average numbers (owing to lot of us who feel - just bigger on the inside is better) but in addition to Sierra will cement decent numbers for Tata in the 4.3m category.
PS: My first time writing on Teambhp. I am a Tata fanboy sort of. In the family, we have an Altroz, my dad initially had the Sierra (which we still have doing farm duties) when were kids, then had a Indica which did the school duty and mom drove mainly, then a Safari (also had a 800, Honda City and a Vento). My dad moved from a Vento (when it was nearing 1 lac km and having an impending big service) and took the EV plunge with the Tiago EV which he’s enjoying. Covered almost 40,000 km in less than a year and but for small service issues has been quite good. He has done quite some blog worthy stuff which I will post in the future maybe. I am planning to take the EV plunge with the Curvv EV soon. My sister’s family too have just Tatas - Hexa and Nexon EV