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1st August 2024, 11:03 | #1 |
BHPian Join Date: Aug 2022 Location: HYDERABAD
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| Finally, the Japanese decide to take on the Chinese EV juggernaut Finally the Japanese auto industry seems to gets some sunshine and have woken up to recognize the Chinese EV onslaught. The Chinese have been on a Juggernaut and have become a threat to the world automotive market. The western world have been on the defence blocking their entry. Today even the western bigwigs are totally dependent on Chinese R&D and have been sourcing their platforms as a quick way to enter the market ls. Companies like Mercedes Benz, JLR, Ford, Stellantis, GM, etc are all dependent on Chinese parts and Platforms. In such a scenario, the Japanese, who vehemently opposed electrification have now realised the threat and are working with an urgency. The Japanese have now planned to regroup and get back into the race. Sony and Honda formed an alliance in which they launched a new brand named AFEELA and showcased new EVs but they paused further updates. Now they have forged alliances between Japanese companies. Toyota has joined hands with Mazda, Subaru and Suzuki and Honda recently announced partnership with Nissan and it's recently acquired sister company Mitsubishi may too join the alliance. Will the Japanese get back the glory or they have already ceeded their territory to the Chinese? We'll have to wait for the game to unfold. Mitsubishi to join Honda Nissan alliance as chinese juggernaut rolls on |
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1st August 2024, 11:58 | #2 | |
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| re: Finally, the Japanese decide to take on the Chinese EV juggernaut Quote:
1. A market which has not yet seen a Chinese EV onslaught 2. They are already well entrenched via their ICE business 3. And more importantly a huge market which is desperately looking for alternatives to the (semi) established players (Tata Mahindra). | |
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1st August 2024, 14:11 | #3 | |
Distinguished - BHPian | re: Finally, the Japanese decide to take on the Chinese EV juggernaut The Japanese have been leading in ICE technology since five decades now. The Oil Shock during winter of 1973, saw the onslaught of Japanese cars in Western markets where their homegrown car makers were caught napping. Apart from frugal fuel consumption, the Japanese excelled at picking up the Best from the West and perfecting such technology to gain the "reliability" tag, that many Western carmakers had been struggling to get. Western carmakers lead technology wise since more than a century, and China's car industry emerged at the scene quite late in the day to compete with Chinese ICE cars in the international markets with the Western, Japanese and lately South Korean brands. China leads the world with its rare earth element (REE) resources plus several other REE/trace element/ mineral/ore deposits. Their next best option was to develop EV technology to take on the world using their own natural resources, while the competition was engaging in R&D mainly for ICE technology with lesser efforts getting directed towards improvising EV technology. But a long message shared below, that I came across on the social media has logic, though some of the assertions may not be agreeable to. Quote:
Last edited by anjan_c2007 : 1st August 2024 at 14:19. | |
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