[volkman10]

In the first half of 2024, Tesla's US sales fell eight percent. It's worse in Europe with a 13-percent drop.

-European demand for BEVs slowed in H1 as Tesla and Volkswagen lost ground to BMW and Chinese OEMs

-During H1 2024, total registrations increased more than the volume of BEVs
SUVs, compact cars, vans, and sports cars were drivers of growth

-Tesla and Ford recorded the only volume drops over the period

- In Europe, the brand's volume fell from 185,200 units in the first half of 2023 to 161,300 units for the same period in 2024. However, during that same timeframe, total EV registrations increased by 1.7 percent.

- Tesla's market share in the European BEV market fell from 19.8 percent to 17.2 percent this year. Tesla was the carmaker with the second-highest decline in BEV market share in Europe through the first six months of 2024, behind only the Volkswagen Group, which fell from 22 percent to 18.7 percent.

-Tesla and Volkswagen lost ground to the Geely Group, which was boosted by the solid results of the Volvo EX30, and the BMW Group, which continues to reap success with its latest models. Chinese brands also grew, mainly thanks to BYD.

-The situation in the United States is similar. Tesla's sales volume dropped from 324,900 units in the first half of 2023 to 299,200 units this year. Meanwhile, overall, BEV sales increased by 7.6 percent in the same period

-Tesla's share dropped from 59.8 percent in 2023 to 51.2 percent in 2024. (US)

- Numerous competitors posted strong gains amid Tesla's losses. Hyundai increased 34 percent, while Ford saw a 48 percent increase. Rivian was even better at 77 percent, and Kia managed a 110-percent jump.

- In Europe, competition is coming on strong. In Europe, Tesla is feeling pressure from premium German brands and the Chinese industry.

- Ford, the Koreans, and Rivian are coming on strong in the US.

-The company's newest vehicle, the Cybertruck, hasn’t really taken off in terms of sales with just 11,300 sold in the US through the first half of 2024.

-The price cuts that worked so well in 2023 aren't so attractive now. As more EVs come to market from other brands, increasing supply and selection effectively reduces demand and prices fall.

- At this point, Tesla needs more than just big discounts and attractive updates for its cars. It needs fresher products in more segments.





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[GTO]

And that is despite price cuts! But this is as expected. Tesla is no longer the only EV game in town, and the freshest EVs from traditional manufacturers are simply fantastic! Whether it is the EVs from Hyundai-Kia in mainstream segments (my sister is taking delivery of the Ioniq 5 today ), the Ford F150 Lightning & Mustang Mach-E, BMW I7 & Porsche Taycan at the premium end...the list just goes on.

Tesla is also grappling with an ageing product line. In the same time that the Model S has been on sale, we have seen three different generations of the S-Class!

[SchnelleKurven]

This is because Tesla is like the (expensive) Maruti of EV’s. First mover advantage also translates to second mover advantage for competition!

Tesla has Flogged the model line till death, over promised and under delivered, sucked at new launches and has ran behind valuation increasing moonshots as FSD, robo taxi. Tesla is realising the hard way that they are finally in the boring car business !

[volkman10]

Tesla profit margins worst in five years as price cuts, incentives weigh.

- Tesla's Q2 automotive gross margin to 14.6% vs. analysts' estimates of 16.3%
- Musk forecasts self-driving software to drive Tesla vehicles without human supervision next year
- Musk says Tesla likely to win approval for "supervised" FSD in China, Europe this year
- Tesla's sales of regulatory credits triple in Q2
- Tesla delays Robotaxi unveiling to Oct. 10 for vehicle improvements



Tesla reported its lowest profit margin in more than five years and missed Wall Street earnings targets in the second quarter, as the electric vehicle maker cut prices to revive demand while it increased spending on AI projects.

The company said it was on track to produce new vehicles, including more affordable models, in the first half of 2025, although the models will result in achieving less cost reduction than previously expected. Shares fell 8% in after-hours trade.

The second quarter was tumultuous, with CEO Elon Musk shelving development of an all-new cheaper car in favor of less ambitious lower-cost models and working on creating self-driving taxis, helping to boost shares.

The company's electric vehicle deliveries have fallen for two consecutive quarters as the automaker battles rising competition and slow demand stemming from a lack of affordable new models. Tesla's sales of China-made EVs, which are also exported to Europe and elsewhere, slumped in the second quarter from a year earlier, whereas BYD Co opens new tab and other Chinese automakers posted strong sales growth.

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