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Old 7th June 2022, 23:09   #16
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re: FY 2021-22 | Sales Analysis of Electric Cars in India

For an affordable hatchback Tata needs to resolve a few challenges first:

1) Increase localisation of EV componentry, cells, chips etc to reduce costs and ensure reliable supply
2) Ramp up production capacity which is already struggling to keep up with current demand
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Old 7th June 2022, 23:55   #17
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re: FY 2021-22 | Sales Analysis of Electric Cars in India

Quote:
Originally Posted by Mafia View Post
The need of the hour is a electric hatchback at less than 10L. Looking the range of most EVs, they are mostly city use.
Tata tigor will make a good base for an EV
It is something for Tata to hold the lions share of the market
You said this right. The issue with calling EVs as the cars of the future, is that manufacturers are feeling compelled to provide other luxury and safety features to account for some of the premium initial pricing. The EV enthusiast will not compare a 10L Tigor EV to Tigor ICE, but the layman does. So, they cram the EV with premium features to make up for some of the EV cost increase.

With awareness, a sub 10L EV with a giant battery (with BMS), a spirited motor, and none of the premium features should be marketed, and it would be enticing for a EV enthusiast. The 5 yr total cost of ownership of such a car, would certainly beat the comparably priced ICE car.

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Originally Posted by satishchugh View Post
When an automatic ICE small car costs in 6.5-7.5 Lakh range, people will be ready to pay 2.5 Lakh premium for brining the running cost to 1/10th.
An EV enthusiast absolutely would. I am not sure about the layman, who only looks at the initial cost. I hope the EV awareness trickles down to everyone, and people demand the EV option within their price range. If you look at the pricing of cars in China, this is certainly possible.

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Old 8th June 2022, 09:15   #18
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Re: FY 2021-22 | Sales Analysis of Electric Cars in India

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Originally Posted by sunilsreenivasg View Post
Just that, they shouldn't market it as cheap electric car.

Such a gem! Market just killed it
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Originally Posted by vigneshnr View Post
sincerely think that Tata's Nano can make a strong comeback.

As a concept it was relevant then and even more now.. considering the price band shifts in car segments.

Tata Nano EV at 3.5 lacs to 5 lacs would be great for city commute and short runs.

Some news articles were pointing to it as well.
While an electric Nano indeed would be a city car that could trigger a fresh ev adoption in urban space, Tata seems sceptical about the failed model.

With some cosmetic upgrades, Tata should have reintroduced the vehicle.

But somehow after burning fingers and the name associated with the old nano, Tata wants move away from all previous models it seems. Else, they could have released the ev quite early and easily.

Seems that it's a policy of tata to abandon all the models previous to Tiago.

But indeed a facelift nano in ev Avatar should have been launched as Nano a niche segment of 4 door micro car. And tata won't require a huge amount of r&d.

But it seems that Nano will never pass a crash test and tata doesn't want an unsafe car in its portfolio and future international ambition.

But still a small car will be a game changer and it will never be cheap. If the range is higher it might cannibalise sates of Tigor EV.
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Old 11th June 2022, 00:02   #19
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Re: FY 2021-22 | Sales Analysis of Electric Cars in India

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Originally Posted by adityadeva View Post
Seems that it's a policy of tata to abandon all the models previous to Tiago.
They brought back the Safari nameplate, so it's not impossible. The Nano, while not a hit with buyers, was an instant head turner, be it in a good way or bad. That legacy may just be enough to revive the nameplate in a new avatar.

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Originally Posted by adityadeva View Post
But it seems that Nano will never pass a crash test and tata doesn't want an unsafe car in its portfolio and future international ambition.
Well there's a reason why the Harrier and Safari haven't gone through NCAP (Rumour: Tata Harrier & Safari to be GNCAP-tested later in 2022) yet. RHD on the Multijet II is unsafe in crashes as an important engine component protrudes the drivers section hitting the keycap. Nano can also stay out of the crash tests, unless GNCAP decides to test it themselves. Further, a good chassis design should help the Nano get 2-3 stars atleast. It still would be segment best, considering the segment a) doesn't exist today. b) will be dominated by the Marutis in the ICE segment.
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Old 11th June 2022, 01:44   #20
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Re: FY 2021-22 | Sales Analysis of Electric Cars in India

Thank you for sharing. Quite heartening to see EVs gaining acceptance rapidly.

However, I cannot help but notice the contrast between our homegrown boys.

TML - Leading the pack, and how! They have literally personified the quote - when you are down, the only way you can go is up!

Mahindra - A fringe player. Mahindra and it’s bungled up acquisitions . They procured Reva early on, when the EV scene was still in its infancy. But, squandered away the first mover advantage by half hearted attempts like the E2O, Logan EV etc.
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