[RahulNagaraj]

Volkswagen is aiming to establish itself as the 'world's largest EV maker' by 2025 - a title currently held by Tesla.

According to a media report, the company stated that it expects half of its global sales to come from battery-electric vehicles by 2030. The German carmaker, aiming to overtake Tesla, currently has an EV line-up which accounts for just 3 per cent of its total global sales.



Reports suggested that Volkswagen will be setting up six battery production facilities in Europe by 2030. The company has partnered with China's Gotion High-Tech for its planned Salzgitter factory in Germany. The carmaker is now looking at Spain for its next battery plant location.

The new strategy is said to be in line with the brand's electrification plans for Europe announced last month. According to the new strategy, Volkswagen will offer a 100 per cent EV lineup in Europe by 2035, followed by the Chinese and USA markets at a slightly later stage.

Volkswagen will also be debuting its new platform, developed specifically for its future electric vehicles. This new EV architecture is said to debut in 2026 on the brand's successor to the A8 saloon.

Source: Reuters

Link to Team-BHP news

[GaryTSI]

That is quite a benchmark they're setting for themselves and while I certainly want them to achieve their targets, it's a bit of a stretch. Tesla's biggest advantage currently is their Supercharging Network which is unrivaled by any other company, So if VW really wants to increase their sales, I hope they do something to rival the Network as well. And regarding their cars, the new ID.3 and ID.4 have had a mediocre reception, they are certainly on par with the competition but not special or better which is largely due to average range and performance and a more gimmicky interior which is not user friendly or convinient at all. I hope VW takes notice of such factors and really put in some efforts to be more competitive

[abhishek46]

VW has a fair chance, at EV domination.

VW have the ability to churn out numerous models (cutting across multiple brands) from more or less the same platform.

They have the ID3, ID4, ID6, Cupra EV, Skoda Enyaq, Q4 E-Tron, ALL from the same basic platform.

Similarly, they have bunch of products in High Performance Segment too (E-tron, Taycan, Taycan Cross). Again, all these products share same underpinnings.

This 'ability' to churn out numerous models in a short development cycle, gives them an edge to their competitors.

Their presence in virtually each and every market also will benefit them.

[TrackDay]

Well it is indeed a possibility. For starters Tesla cars start from a slightly upmarket price bracket while the entry level segment is lying out there undefended like a goalpost without a goal keeper. Will be interesting to see if VW can conquer that segment.

However what they need to accomplish is the charging network of Tesla. That is where strength of EVs comes into play. An EV player with huge numbers automatically translates into a bigger network of chargers. Tesla with it's current limited number of cars already faces huge traffic and delays at chargers especially around the holiday seasons. A player dealing with way bigger volumes will need to address this issue at top priority and hopefully VW can do that

[SKC-auto]

Originally Posted by TrackDay

Tesla with it's current limited number of cars already faces huge traffic and delays at chargers especially around the holiday seasons. A player dealing with way bigger volumes will need to address this issue at top priority and hopefully VW can do that

That's true only a couple of days in December end, when every person goes to meet their family. The supercharger network is not only about charging, it's an experience only a company like Tesla(with software as core technology) can provide. VW should aim to provide that seemless experience.

https://youtu.be/W2txPzRP5DM

[sri_tesla]

VW wants to be the biggest EV manufacturer by 2025 but they are still targeting only 20% of their global sales to be EVs by 2025. VW group sold 10.8 million cars in 2019. Assuming total volume in 2025 to be the same as 2019, 20% of it will be 2.16 million.

Tesla is on track to deliver 800 to 900K this year with only two factories (Fremont and Shanghai). They have two large factories (Berlin and Texas) at the final stages of construction and will be coming online by the end of the year or early next year. Both these will have much higher capacity than the current factories and they are on track to deliver ~2 million cars by 2023 itself with much higher numbers by 2025.

The problem for VW group or any other legacy carmaker is, they still want to protect their current business (ICE) as much as possible. They are still expecting 50% of their sales to be ICE cars in 2030. Who will buy petrol/diesel cars in 2030 once the price parity will be achieved? Look at the Porsche Panamera sales for example. Porsche priced Taycan EV similar to Panamera and Panamera sales declined rapidly in just 1 year.

I strongly believe VW will revise their EV projections upwards in the next 2-3 years just like they were doing for the last few years.

[LeoRBK]

If you are a VW nutter and have enough time at hand for EV research ( I guess that is why you are reading TBHP !!), here are few videos which shed some light on VW ambitions, their current challenges, and how things are not how it is put out in media.

Have a big cuppa at hand...

VW ambitions,

https://www.youtube.com/watch?v=kNdm7e_Sro8

Reality checks,

https://www.youtube.com/watch?v=lLacN7wh7k8

https://www.youtube.com/watch?v=eWCfjmZwmYw

Enjoy.

[ZenMaster]

Telsa is the "Apple" of the EV world and I think that VW can be the "Samsung" equivalent

I think with the many brands (from budget to luxury category) and a huge portfolio that can be developed from essentially one or two platforms shared between all these brands VW can match Tesla interms of capability. But they should provide their customers the ease of use that makes Tesla the default choice for electric customers or maybe they should find something else that people love that Tesla's brand identity doesn't allow them to.

[SKC-auto]

Originally Posted by ZenMaster

Telsa is the "Apple" of the EV world and I think that VW can be the "Samsung" equivalent

I don't want India to be dominated yet again by One+(Nio & XPeng), Mi(BYD), Oppo(SAIC), Vivo(GWM) . Hope this time the Micromax's(Tata & Mahindra) are successful.

Just could not stop myself comparing other players.

[volkman10]

VW On Track To Pass Tesla As Top Global EV Brand By 2025.

Volkswagen has plans to become the world's leader in EV market share, and the potential for success is promising.

For years, skeptics have agreed it's only a matter of time before that changes. With all the compelling products coming from legacy automakers, Tesla simply won't be able to stay on top. However, despite forecasts, as well as many other EVs arriving to market, Tesla has remained far ahead of the competition.

VW believes it can pull it off by 2025.

VW Group says it will launch some 70 battery-powered vehicles across the globe by 2030.

According to analysts, VW is already on track to overtake Tesla's global market share by 2025.
Tesla has been selling a record number of cars even though its vehicles are no longer eligible for the US EV tax credit. In addition, the brand continues to raise prices due to skyrocketing demand.

With 70 electric vehicles coming from VW by 2030, there's a good chance it will eventually catch up with Tesla.

However, 2025 is a very lofty goal. Where will Tesla be in 2025? 2030? Will it have even more factories across the globe? Will it finally have many more models on the market?

Can Volkswagen pull it off? Or, perhaps the better question here is, "Will Volkswagen pull it off?"


Link

[arpanjha]

VW have entered late, but at the right time for countries like India. I really have positive high hopes for VW.

[shortbread]

Originally Posted by sri_tesla

The problem for VW group or any other legacy carmaker is, they still want to protect their current business (ICE) as much as possible. They are still expecting 50% of their sales to be ICE cars in 2030. Who will buy petrol/diesel cars in 2030 once the price parity will be achieved? Look at the Porsche Panamera sales for example. Porsche priced Taycan EV similar to Panamera and Panamera sales declined rapidly in just 1 year.

I strongly believe VW will revise their EV projections upwards in the next 2-3 years just like they were doing for the last few years.

The reason they say only 50% EV sales by 2030, is because if VW accept that IC engine sales will be negligible in 8-9 years time, the there are drastic decisions to be made today by the current board, and difficult ones at that. They are just kicking the can down the road.

The German trio are having nightmares of losing their automotive domination as IC engine sales wither. They have so much to lose.

[SKC-auto]

VW in a crisis meeting? Have been reading about loss of market in China where the ID models did not receive the expected response.

Thursday evening at 5 p.m. in the factory forum in Wolfsburg. VW boss Herbert Diess and brand boss Ralf Brandstätter stand side by side on the stage. It's serious. The brand and the group are coming under increasing pressure on the world market. The world's largest car manufacturer is not only lagging behind its competitors when it comes to electrification and digitization. VW is also losing ground when it comes to productivity. If everything stays the same, so the haunting words of Diess, VW will no longer be competitive.


Tesla, but also the many new Chinese manufacturers, produce cheaper and faster. The quality of their vehicles is getting better and better and has now reached European standards. Consequence: According to auto experts at the Kearney management consultancy, more than 70 percent of Chinese customers have already decided to buy their next premium vehicle from a Chinese manufacturer. Reasons: top quality, affordable price. From their point of view, German models like the ID.4 cannot keep up.

Future competition with Tesla's new Gigafactory will be brutal. The electric car pioneer would set new standards in car production. A Tesla 3 is built in ten hours, more than three times as fast as a VW ID.3 in Zwickau. This puts Tesla in a different dimension when it comes to productivity and profitability.

The great future hope for the Wolfsburg location is the Trinity project: an electric car that is due to hit the market in 2026. Diess makes it clear: “Trinity has to raise the location to a new competitive level, has to revolutionize it. Also with new processes. ”However, the previous drafts for the project do not go far enough for the board. The executive floor demands much more radical solutions to save the Wolfsburg location.

https://www.businessinsider.de/wirts...zu-bestehen-a/

[volkman10]

Volkswagen is catching up, but still has along way to go!



Link

[shortbread]

If VW wants to do a lot better/sell more EVs than Tesla, then it needs to either build far better cars or much more affordable ones. Right now VW is doing neither.

Therein lies the quandary traditional carmakers face. If VW makes a very good electric golf at a mouth watering price, what happens to the sales of IC engined golfs?!

VW EVs are nowhere as desirable as Tesla. They look bland and uninspiring, neither are they very competitively priced.

In cricketing parlance, VW wanted to create an all rounder to rival R.Jadeja. So they went ahead and created Vijay Shankar instead, and now the board sits and wonders why he isn't part of the national team.