[wheelguy]

The BMW unit last year filed a trademark with the German patent office for the name Silent Shadow, a nod to the Silver Shadow model sold from 1965 to 1980.

Rolls-Royce confirmed it is working on an all-new vehicle called Silent Shadow as the ultra-luxury brand prepares to offer a full-electric car to its customers this decade.

The BMW unit last year filed a trademark with the German patent office for the name Silent Shadow, a nod to the Silver Shadow model sold from 1965 to 1980.

But Rolls-Royce CEO, Torsten Mueller-Oetvoes, has not revealed a potential launch date for the vehicle.

"That is still a secret," he said in an interview with Bloomberg Television. "But it will of course obviously be a brand-new Rolls-Royce, rest assured."

Regulation is catching up with automakers, with many countries such as the UK planning to ban the sale of combustion-engine vehicles.

While some of the attraction of owning a Ferrari comes from the sound of its engine, Mueller-Oetvoes said the quieter tones of Rolls-Royces work well with battery power.

"Electrification fits perfect with Rolls-Royce -it's torquey, it's super-silent," he said. "We are not known for roaring loud engines and exhaust noises whatsoever, and that is a big benefit."

While the pandemic suppressed vehicle demand in many regions, Rolls-Royce's production run is booked out for the year. Orders started to rise strongly from the fourth quarter of last year as the pandemic unleashed a free-spending attitude, Mueller-Oetvoes said of the company's clients.

"Many of them have witnessed how quickly life can end, and so it's good to enjoy life today and not to postpone it to any later years," Mueller-Oetvoes said.

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[sramanat]

That's one ugly looking car (my tastes ). I wish automakers get over this practice of making the EV look different from the ICE counterpart. It is okay to a certain extent for engineering reasons, but if it is for virtue-signaling by the owner, I am sure a badge or a special design element is more than enough differentiator.

[ZenMaster]

Originally Posted by sramanat

That's one ugly looking car (my tastes ). I wish automakers get over this practice of making the EV look different from the ICE counterpart. It is okay to a certain extent for engineering reasons, but if it is for virtue-signaling by the owner, I am sure a badge or a special design element is more than enough differentiator.

That's not the EV, its just a one off Retro-futuristic concept car made by RR a few years ago.

Pop star Justin Beiber hilariously tried to convert his RR Ghost into this. He turned to the (in)famous West Coast Customs to get it done and the result is just a monstrosity and totally destoyed the Ghost and made it look like a prop from an Alien/Horror movie.

[sramanat]

Originally Posted by ZenMaster

the (in)famous West Coast Customs

I couldn't muster up the courage to search for that episode of 'pimp my ride' after reading those words.

[Venkatesh]

Rolls-Royce first EV, tipped to be called the Silent Shadow, is due by the end of the decade.



CEO Torsten Muller-Otvos said Rolls-Royce will eventually offer Coachbuild EVs. "Once we go full electric, why would we stop Coachbuild?"

Source

[Venkatesh]

Rolls-Royce will be making a major announcement regarding its first-ever electric vehicle on September 29, 2021.





Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars about Spirit Electrified.





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