Re: Next-gen Porsche Macan to be all-electric Porsche is in a bit of a Pickle with the Macan.
It is, and has been for a few years, Porsche's volume driver.
While the Macan EV was in development, Porsche assumed they could sell the ICE Macan in parallel for a few more years and make the most of the demand it is enjoying.
However, that party will come to a halt come July '24 when the European Union will start enacting new regulations to prevent cars from being hacked, with all new vehicle architectures required to have a specific cybersecurity certificate and electronics setup to protect against 70 different vulnerabilities, including during development and production of the vehicles.
The current ICE-Macan was developed before these regulations were finalized, and it would be too costly and difficult to update the car to adhere to the new rules. Additionally, Porsche would be fined up to €30,000 per vehicle that doesn’t meet the new standards, so it’s not surprising that it’s just pulling the Macan from sale instead.
This is a pretty annoying situation for Porsche, as the current Macan is easily the brand’s best-selling model in Europe, with more than 20,000 units of the crossover moved in 2023. While the Macan EV is finally coming soon, it will likely be production constrained at first, and going electric could be a hard sell to many of the Macan’s existing customers.
This is only a Europe problem though and Porsche would merrily sell the ICE-Macan in it's current form in all other non-European markets.
source: Jalopnik.
Last edited by 14000rpm : 15th January 2024 at 20:10.
|