Re: The Electric Vehicle (EV) Landscape - A Deep Dive This is my take on the EV situation in our country, slightly long but I would love to know what you guys think:
With the Model 3, Tesla has finally entered the affordable car market, at least in the USA. And its not just that the car is competetively priced, but the specifications are great too, in terms of the Range and Performance. However, closer to home, all we have is the Reva, which honestly is just a stupid car. Even as an EV enthusiast, I have no reason or inclination to buy that car. Mahindra, inspite of all the investment they have made and still are, into electrification have just got it wrong. Directly trying to enter the affordable market with the Reva has seriously backfired. The only people buying that car are the ones who already have one car, probably even two. You just cant buy it as a primary car.
With the government planning to replace the ICE vehicles with electrics by 2030, we should have had some serious manufacturer in the market by now, who's selling quality cars that aren't a compromise over your existing ICE car. But, we have none. Many people are hoping Tesla would come to India, but its not that easy or straightforward. It also will take some time, not like Tesla's gonna arrive tomorrow and the day after we will be seeing Model S/Xs zooming all around us. The solution has to come from within the country, be it an existing OEM/start-up or the government itself.
For starters, I strongly feel the focus should be on two/three wheelers and buses. Two/three wheelers are major pollution contributers as opposed to the common belief that its the bigger vehicles. Look at China, after replacing most of the ICE scooters with electrics, their pollution levels have drastically reduced. Someone living in Pune/Bangalore would agree on this, just look at the number of auto-rickshaws and motorcycles/scooters running on their roads and imagine if even half of those were electrics. The only issue is the price. No way, at the moment a Activa equivalent E-scooter can compete on price parameter. It will easily cost around 80-100k, putting it beyond the reach of most. This is where the Government comes into the frame. Like China, we need to define the performance of scooters. Having a scooter, which is going to be used 99.9% of the times inside the city, with a top speed of 80kmph makes no sense (this is what most 100-125cc scooters/motorcycles offer). If the Government can define this, it will make the job of all OEMs easier. With lowered performance, it wouldn't be difficult for OEMs to price an E-scooter at around 60k. Add to that, minimal maintenance costs and we are looking at something that would actually be great. As for charging, this can be incorporated in our workplaces, apartments etc. When I had gone to China, I saw every workplace has charging sockets in the parking lots, which is where everyone used to charge their scooters. The Chinese also live in buildings like us, and not all of them have parking lots, again similar to our situation and they have still managed well. No reason to believe we wouldn't either. Another option is portable batteries so that they could be charged in our homes. Parallely, the goverment can set up charging stations at various places inside the cities. Coming to buses, they are always parked in the depots, where it shouldn't be an issue to set up charging ports for overnight charging. And these ports could be powered by Solar panels. We receive enough sunlight in India to make solar charging possible.
Moving onto the cars, the foreign OEMs are not going to do it. They haven't done it in their home countries itself, no way they are bringing electrics to the Indian market. Either Mahindra scraps their exising business model or some start up comes up, just like Tesla did more than a decade ago. When I say that Mahindra got it wrong, I basically mean they shouldn't have started from the bottom. They should have followed the top to bottom model, basically starting our with a more expensive, high performance car and then slowly moving down the order. Currently the battery prices are too high to even attempt making an affordable car without compromising on performance and more importantly, Range. Why would I buy a car if I can't take it outside the city and it can't even go beyond 80kmph, just because it costs 5-6 lakh? Making a more expensive car without compromises makes more sense. Slowly as the price of batteries drop, scale down the car. Also, since the OEM has already invested in technology, the newer, smaller category car will be even cheaper to make as the OEM is only carry forwaring the technology and not creating a new one. (This is why Tesla was able to release Model X only 2.5 years after Model S). This also looks more sustainable. So, basically start out with a car that probably costs around 35 lakh, offers 300+ km Range and doesn't compromise on performance either. India's premium car market is growing fast and such a car would sell for sure. Also with such a Range on offer, the user doesn't have to worry about charging stations inside the city. The users would only need a charging port in their parking area (someone buying a 35 lakh car must definitely have a parking lot) and between cities incase they take the car for a trip. Then, take the next step and make a slighly affordable car as the battery price goes down. The next step would be to localise the battery production, which would help drop the prices further and this is where, the OEM enters the affordable market. It's definitely something that will take almost a decade to achieve, but slow and steady is what we need at the moment, also its the only possible thing to do.
As a car enthusiast, an EV lover (I stronly feel EVs are just better vehicles than our ICE powered ones) and an engineer, I really want to see a change happening in this country with respect to vehicle electrification. |