[TusharK]

Tata Motors has announced the launch of the Ace Gold Petrol CX small commercial vehicle (SCV). It is available in two variants - flat bed and half deck load body, priced at Rs. 3.99 lakh and Rs. 4.10 lakh respectively.



The Ace Gold Petrol CX is powered by a 694cc, 2-cylinder engine that is paired with a 4-speed manual transmission.

The truck has a gross vehicle weight of 1.5 tonnes. It is suitable for market logistics, distribution of fruits, vegetables, and agri products, beverages and bottles, FMCG and FMCD goods, e-commerce, parcel and courier, furniture, packed LPG cylinders, dairy, pharma and food products, refrigerated transport as well as waste management applications.

The Ace Gold Petrol CX is offered with various vehicle care and service programs, annual maintenance packages, and resale opportunities.

Tata Motors has partnered with the State Bank of India to offer up to 90% on-road finance with an EMI of Rs. 7,500.

Link to Team-BHP News

[condor]

Interesting. However, am surprised that they are using the old model styling for this. After the smart looking Super Ace, this style is 2 steps back. I dont think the target market is any less savvy than PV customers that they will completely overlook the design that this has.

[sarav100]

How does offering this CV in petrol makes sense ?

Does it deliver phenomenal petrol mileage (30+ kmpl) that CV market will move away from conventional diesel and cheaper CNG fuel.

And yes, looks could have been easily improved.

[Kosfactor]

Originally Posted by sarav100

How does offering this CV in petrol makes sense ?

Tata claims it has significant sales, perhaps in the NCR region. Nano`s heart is still being useful, it nevertheless was very overload friendly

Link

[kosjam]

Originally Posted by condor

Interesting. However, am surprised that they are using the old model styling for this. After the smart looking Super Ace, this style is 2 steps back. I dont think the target market is any less savvy than PV customers that they will completely overlook the design that this has.

Actually, the target customers of commercial vehicles generally do not care for looks, the #1 (and sometimes only) deciding factor is the economic aspect. upfront cost, spares cost, service cost and interval. All others are secondary to these requirements, with sometimes looks coming in last.
Afterall, the owners seldom have to drive the vehicles themselves.

Originally Posted by Kosfactor

Tata claims it has significant sales, perhaps in the NCR region. Nano`s heart is still being useful, it nevertheless was very overload friendly

Link

Since these vehicles are used mainly for last mile delivery and such, having a petrol powered engine means they can be easily converted to CNG with minimal modifications. Diesel engines can be modified but at greater cost. Plus the diesel torque requirement is also not that big an issue, mostly consumer goods are transported in these, not very heavy as such.
These could be the main reasons for launching the petrol powered vehicle.

[2000rpm]

Originally Posted by condor

Interesting. However, am surprised that they are using the old model styling for this. After the smart looking Super Ace, this style is 2 steps back. I dont think the target market is any less savvy than PV customers that they will completely overlook the design that this has.

That statement couldnt have been more wrong. The CV and PV segment customers are as different as chalk and cheese. Operating economics (perception based) and the reliability (perception based) are two most important factors in the segment. The ACE brand enjoys confidence in the segment for both.

The Chota Haathi brand (slang for Tata Ace) is nothing short of legendary in the SCV Space.

[condor]

Originally Posted by 2000rpm

That statement couldnt have been more wrong. .

Humans too. Like PV customers. They didnt come from a lower world. As much as function, cost of purchase and operation are important, they too want nice looking vehicles. In certain segments like autorickshaws, there is not much option. But here there is.

My neighbor has a couple of these, and an Eicher. I talk to him and his driver regularly (he drives too).

[Kosfactor]

Originally Posted by kosjam

Since these vehicles are used mainly for last mile delivery and such, having a petrol powered engine means they can be easily converted to CNG with minimal modifications. Diesel engines can be modified but at greater cost. Plus the diesel torque requirement is also not that big an issue, mostly consumer goods are transported in these, not very heavy as such.
These could be the main reasons for launching the petrol powered vehicle.

Yes that is why Tata Ace will get run over by Maruti Super carry in cities like NCR where diesel is not preferred. They surely have an advantage in that space, Omni Cargo, Eeco as well were very popular.