Atul Auto pips Mahindra in the 3-wheeler segment

blackwasp · 6th November 2020, 23:21

According to data released by the Federation of Automobile Dealers Associations of India (FADA), Atul Auto surpassed M&M in terms of market share in the three-wheeler segment during July-September 2020.

Atul Auto's market share stood at 2.25%, 3.71% and 3.91% in the previous three months, while Mahindra's share was 2.00%, 1.73% and 1.95% respectively in the same months. The top 5 manufacturers in the 3-wheeler segment are Bajaj Auto, Piaggio Vehicles, Atul Auto, TVS and Mahindra & Mahindra.

The 3-wheeler maker has products in both passenger and cargo segment as well as the 0.5 tonne and 0.35 tonne categories. Atul Auto offers over 24 customized solutions including front and rear engined vehicles, along with petrol, diesel, LPG, CNG and electric powertrain options.

Atul Auto was started back in the 1970's in Saurashtra. The company's Chhakada revolutionized the rural transportation with over 1 millions units sold till date. The company maintains presence in rural and semi-urban areas, as well as the 3-wheeler cargo segment.

Atul Auto pips Mahindra in the 3-wheeler segment-banner0.jpg

Source

Link to the Team-BHP News

SmartCat · 7th November 2020, 15:34

Seems like a temporary setback for M&M. Quoting from Business Line article:

Quote:

When asked about this, Veejay Nakra, CEO – Automotive Division, M&M Ltd, said: “During the transition to BS-6 (emission norms), our three-wheeler sales were affected. There has been some delay in launching our BS-6 range of three-wheelers, given the supply chain disruptions due to Covid-19.”

Going by Atul Auto's corporate presentation (FY20) data, it looks like M&M still has a sizeable lead over Atul Auto:
https://atulauto.co.in/upload/invest...on_2019-20.pdf

Atul Auto pips Mahindra in the 3-wheeler segment-screenshot_1.jpg

BAL is Bajaj Auto, AAL is Atul Auto and PVPL is Piaggio

FINTAIL · 7th November 2020, 23:27

Quote:

Originally Posted by blackwasp

According to data released by the Federation of Automobile Dealers Associations of India ]

So I got a question.

How is Atul Auto able to sell a 1:1 replica of the older Piaggio Ape?

Even the motor of that thing sounds like a Piaggio, except......it's not exactly a Piaggio, is it?

landcruiser123 · 9th November 2020, 05:28

Must say, this might be a case of Mahindra spreading themselves too thin.

I didn't know they had 3-wheelers on sale till I read this.

silverado · 9th November 2020, 14:59

In Gujrat atleast Atul Auto is a hit. My relative in Baroda runs a Mineral water business and he has both Bajaj and Atul Auto in his fleet. According to him Atul Auto ricks are better and last longer.

I have not seen a single Atul Auto rick in Mumbai/Pune region.
Seems like they are only in smaller cities.

6th November 2020, 23:21	#1
blackwasp Senior - BHPian Join Date: Apr 2015 Location: Navi Mumbai Posts: 2,985 Thanked: 26,386 Times View My Garage	Atul Auto pips Mahindra in the 3-wheeler segment According to data released by the Federation of Automobile Dealers Associations of India (FADA), Atul Auto surpassed M&M in terms of market share in the three-wheeler segment during July-September 2020. Atul Auto's market share stood at 2.25%, 3.71% and 3.91% in the previous three months, while Mahindra's share was 2.00%, 1.73% and 1.95% respectively in the same months. The top 5 manufacturers in the 3-wheeler segment are Bajaj Auto, Piaggio Vehicles, Atul Auto, TVS and Mahindra & Mahindra. The 3-wheeler maker has products in both passenger and cargo segment as well as the 0.5 tonne and 0.35 tonne categories. Atul Auto offers over 24 customized solutions including front and rear engined vehicles, along with petrol, diesel, LPG, CNG and electric powertrain options. Atul Auto was started back in the 1970's in Saurashtra. The company's Chhakada revolutionized the rural transportation with over 1 millions units sold till date. The company maintains presence in rural and semi-urban areas, as well as the 3-wheeler cargo segment. Source Link to the Team-BHP News Last edited by blackwasp : 6th November 2020 at 23:25.
	(13) Thanks

9th November 2020, 05:28	#4
landcruiser123 Senior - BHPian Join Date: Jun 2015 Location: Chicagoland Posts: 2,989 Thanked: 6,880 Times	Re: Atul Auto pips Mahindra in the 3-wheeler segment Must say, this might be a case of Mahindra spreading themselves too thin. I didn't know they had 3-wheelers on sale till I read this.
	() Thanks

9th November 2020, 14:59	#5
silverado Senior - BHPian Join Date: Feb 2005 Location: Mumbai-Pune Posts: 1,736 Thanked: 2,163 Times View My Garage	Re: Atul Auto pips Mahindra in the 3-wheeler segment In Gujrat atleast Atul Auto is a hit. My relative in Baroda runs a Mineral water business and he has both Bajaj and Atul Auto in his fleet. According to him Atul Auto ricks are better and last longer. I have not seen a single Atul Auto rick in Mumbai/Pune region. Seems like they are only in smaller cities.
	() Thanks