Re: Tata Motors buys 26% stake in TruckEasy Quote:
Originally Posted by GTO In fact, truckeasy itself seems to be a small firm and I'm wondering what Tata could gain from it. Could this be about data? How much data could a tiny firm provide? Plus, Tata owns like 60% of the CV market. It can easily incentivise its existing customers to provide data. |
Yeah, Tata is essentially paying for data. From Tushar's post -
- Provide an insight into the new technologies that are being used in the logistics sector.
- Help the company understand the market dynamics of intra-city freight movement.
- Data analytics provided by TruckEasy will be used in the research and development of new products to cater to changing market requirements.
I'm pretty sure Tata speaks to its customers, but this is data on a different level (like data that Ola/Uber has).
I spoke to the Porter driver too -
- He gets 5 to 6 deliveries per day via Porter app
- Most of the customers are furniture & home furnishing stores. For them, I guess hiring Tata Ace via app works out much cheaper - like how Ola/Uber works out very well for passengers like us.
- Occasionally it is a techie bachelor who wants to move his stuff from one tiny apartment/room to another. |