Re: Dearth of OEM Touchscreen Head-unit vendors in India? "Cheap" is never the same as "Good". I guess part sourcing in the India division of auto makers are perpetually going for "cheap". This is not limited to ICE, and extends to plastics, fabrics, noise damping, ... Probably their only KRA is cost reduction to minimize BOM (Bill of Materials of the car) cost. Why else would they choose white-branded ICE equipment which are not mature enough for *any* market? Could be from any country (China, Taiwan, Korea, Thailand, Malaysia ...), so I wouldn't say "white-branded Made in China". Caska, Witson, Dynavin, (MapMyIndia), ... Sure, they work, but they remind one of the famous line about software engineers:
"Q: How many SEs does it take to change the light bulb?
A: What? The light bulb works fine on my system?"
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There is a slew of such products even in after-market, some better than others - but in the same category. They can't match reliability nor quality nor performance nor functionality of established makes like Pioneer, Kenwood, JVC/Clarion, Blaupunkt etc. The Indian divisions of all car makers seem to be hell bent upon mimicking what the other country divisions do - offer integrated ICE though they could have perhaps got away by offering a choice (OE ICE is not a choice, it is part of the package - take it or leave it).
They are completely ignoring the fact that quality of OE ICE is compromised by selecting L1 (to use a sourcing / tendering term) as opposed to T1. Suzuki won't dare do that in Europe if they want to sell their cars. Honda wouldn't do that. Hyundai wouldn't do that. So why India should have this abomination? A car buyer wanting the whole jing bang package can afford to pay 15K extra (if the BOM cost goes up by 3K; that is typically the cost difference between an L1 and a T1 vendor usually). BUT, do you think the buyer will keep quiet after getting an inferior product which works intermittently?
The main problem is, they DO keep quiet! Most have the financial wherewithall to throw out the crappy OE ICE and get a Pioneer, Kenwood or JVC to replace it. So what happened in this deal? Money went down the drain - for the car manufacturer and definitely for the buyer.
There is a fundamental flaw in the thinking of the new breed of ICE pretenders: that a product can be designed with
a. limited investment in development, and
b. by assuming that OS platforms like Android, Tizen, Linux etc. are an acceptable shortcut to creating a product with limited investment
Many companies have unsuccessfully tried this for the last 15 years, and the market is yet to see a PRODUCT. An Infotainment system cannot be treated like a Tablet or a Laptop - the design rules are completely different. The end-use operating environment, whether the geeks like it or not, imposes Use Cases that the other portable devices will never undergo. For that, one makes a seamless PRODUCT, not a box that can *run anything*, and is so flexible that it can't function straight. For that, one invests millions in design and testing. Buying a ready-made board and running some software doesn't make a PRODUCT.
And yet, we don't see sensibility in vendor and product selection in India. The responsibility of making it work is very easily passed off to the vendor - just put the monkey on their shoulder. This is just another example of how we lack the sense of quality in the industry, unless someone cracks the whip. So who will crack the whip?
Last edited by DerAlte : 8th October 2014 at 18:23.
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