Walmart partners with Hero Cycles to sell their India-made bicycles in the USA

RahulNagaraj · 15th December 2023, 16:24

Walmart has partnered with India's Hero Cycles to sell their India-made bicycles across their stores in the USA. The partnership has been confirmed by Taranjit Singh Sandhu, the Indian Ambassador to the USA, who took to social media platform, X (formerly Twitter), to make the announcement.

Walmart partners with Hero Cycles to sell their India-made bicycles in the USA-hero.jpeg

Reports state that Walmart is moving away from its longstanding partner China, and towards India. This has been especially true since 2018, when the US company acquired India's e-commerce platform, Flipkart. Walmart is said to be "committed" to doing business with India, with aims to average $10 billion each year by 2027. This includes everything from toys, electronics, packaged foods and bicycles.

Coming back to the two-wheelers, Hero Cycles has been manufacturing bicycles since 1956. The company offers a wide range of products from kids' cycles, urban ragers, MTBs, and now, even e-bikes. Prices for the products range from $100 and go all the way up to $1500. However, neither Walmart nor Hero Cycles have revealed the product lineup which will be on offer to customers in the US. Although, considering Walmart is known to offer budget-friendly products, the cycles could also reflect the same.

Source: AutoEvolution

Link to Team-BHP news

ohaak · 16th December 2023, 10:20

I am happy to read about this opportunity that has been created for Hero Cycles. It will certainly help them with more global sales. I hope that they are able to deliver consistent quality with the volumes.

For some reason whenever people recommend "high end" bicycles in India, I have not seen Hero's name come up. Costly imports seem to be the way forward. Will that change with better business?

15th December 2023, 16:24	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,675 Thanked: 25,322 Times View My Garage	Walmart partners with Hero Cycles to sell their India-made bicycles in the USA Walmart has partnered with India's Hero Cycles to sell their India-made bicycles across their stores in the USA. The partnership has been confirmed by Taranjit Singh Sandhu, the Indian Ambassador to the USA, who took to social media platform, X (formerly Twitter), to make the announcement. Reports state that Walmart is moving away from its longstanding partner China, and towards India. This has been especially true since 2018, when the US company acquired India's e-commerce platform, Flipkart. Walmart is said to be "committed" to doing business with India, with aims to average $10 billion each year by 2027. This includes everything from toys, electronics, packaged foods and bicycles. Coming back to the two-wheelers, Hero Cycles has been manufacturing bicycles since 1956. The company offers a wide range of products from kids' cycles, urban ragers, MTBs, and now, even e-bikes. Prices for the products range from $100 and go all the way up to $1500. However, neither Walmart nor Hero Cycles have revealed the product lineup which will be on offer to customers in the US. Although, considering Walmart is known to offer budget-friendly products, the cycles could also reflect the same. Source: AutoEvolution Link to Team-BHP news
	(15) Thanks

16th December 2023, 10:20	#2
ohaak BHPian Join Date: Dec 2019 Location: Pune Posts: 227 Thanked: 477 Times	Re: Walmart partners with Hero Cycles to sell their India-made bicycles in the USA I am happy to read about this opportunity that has been created for Hero Cycles. It will certainly help them with more global sales. I hope that they are able to deliver consistent quality with the volumes. For some reason whenever people recommend "high end" bicycles in India, I have not seen Hero's name come up. Costly imports seem to be the way forward. Will that change with better business?
	(5) Thanks