[Jaggu]

A special thanks to JLR PR team for providing the imagery and write up about Land Rover history.



LAND ROVER SERIES I, II, & III

1948 First Land Rover launched

1948 Station wagon version

1950 First selectable 4WD

1957 Diesel engine introduced























1958 Series II Land Rover

1959 250,000th car built

1961 Series IIA with 2.25 diesel

1966 500,000th Land Rover produced











1971 Series III introduced

[Jaggu]

Defender:

1990 First Defender built

2007 Major Defender evolution

2011 DC100 concept cars shown at Frankfurt

2013 LXV Special Edition celebrates 65 years of Land Rover


























Series I, II, III & Defender Sales to date: 2,008,179

DID YOU KNOW?

- Maurice Wilks deviced Land Rover to replace a Willys Jeep used on his land

- Land Rover has supplied vehicles to The Red Cross since 1954

- A Land Rover Appeared in the film ‘ICE COLD IN ALEX’, even though the movie was set before Land Rover existed

[Jaggu]

FROM 1970…

RANGE ROVER

1970 Two-door Range Rover launched

1971 750,000th Land Rover built

1994 2nd generation Range Rover

1996 Range Rover Classic bows out after total production of 317,615 units

2001 Third-generation Range Rover with all-round independent air suspension

2005 4.4-litre V8 and 4.2-litre V8 supercharged engines added

2006 Terrain Response® and TDV8 diesel introduced

2012 All-new Range Rover launched - the world’s first all-aluminium SUV






















Sales to date: 821,406

[Jaggu]

FROM 1989...

LAND ROVER DISCOVERY

1989 Discovery launched

1990 Five-Door Discovery on sale

1994 Discovery launched in USA

1994 Discovery facelift

1998 Discovery Series II launched

2004 Discovery 3/LR3 launched

2009 Discovery 4/LR4 unveiled

2012 Discovery 4/LR4 gets tech upgrades

SALES TO DATE: 1,051,139

DID YOU KNOW?

The Discovery was the first 4x4 vehicle to come with two air bags.

The interior of first Discovery was based on a concept by Conran Design













FROM 1997...

LAND ROVER FREELANDER

1998 Freelander used on Camel Trophy in Tierra del Fuego

1999 Top-selling European SUV

2000 Freelander V6 launched

2004 Major facelift for Freelander

2006 All-New Freelander 2/LR2

2006 UK carbon offset programme

2011 New 2.2-litre engine and new look exterior

Sales to date: 880,613

DID YOU KNOW?

The Freelander was the first Land Rover to have a Monocoque chassis

Was the best selling SUV for the first five years after its launch








FROM 2005...

RANGE ROVER SPORT

2004 Range Stormer concept

2005 Range Rover Sport launched

2006 New TDV8 diesel version introduced

2006 Range Rover Sport is best-selling Land Rover

2010 Sport receives engineering and design changes

SALES TO DATE: 399,260

DID YOU KNOW?

RANGE ROVER SPORT’S First V8 Turbodiesel engine produced 640NM of Torque



FROM 2008...

LRX CONCEPT & RANGE ROVER EVOQUE

2008 LRX concept unveiled

2008 LRX promises significant future fuel efficiency savings

2011 Range Rover Evoque goes into production

2012 Victoria Beckham Special Edition Evoque announced

SALES TO DATE: 165,306

DID YOU KNOW?

Over 108,000 RANGE ROVER EVOQUES were sold world wide in 2012!

[Jaggu]

EXPLORATION

This is one of the activities in which Land Rover has excelled over the years, exploration and adventure. How the brand became the default choice of explorers and scientist around the world.









Darién Gap - A British Army team, led by Major John Blashford-Snell, drove the Range Rover in 1972 they drove two cars from the north of Alaska to the southernmost tip of Argentina, crossing the infamous Darién Gap – a dense forest and swamp that prevents road access between central and South America. Packed with everything from rubber boots and tinned custard to full dress uniforms, the vehicles fared better on the gruelling six-month journey than many of the team, 30 of whom had to be flown out due to insect and snake bites.



Camel Trophies - The famous Camel Trophies of the 1980s and 1990s saw Range Rovers, Series III Land Rovers, Defenders, Discoverys and Freelanders all tackle the so-called ‘Olympics of 4x4’. From the Amazon to the Far East, Australasia, Africa and Siberia, the Camel Trophy evolved from an all-out driving challenge to tests of human endurance, such as kayaking, mountain biking and water sports.

























In 2003 the G4 challenge was introduced where the challengers competed in four week-long stages covering New York and the Eastern Seaboard, South Africa, Western Australia and the Wild West. The 2006 Challenge saw competitors cross thousands of miles, through four countries on two continents – Thailand, Laos, Brazil and Bolivia – in support of the International Federation of the Red Cross and Red Crescent societies (IFRC).









JOURNEY OF DISCOVERY

8,000 Miles 50 Days

DID YOU KNOW?

Across 8,000 miles the expedition suffered only four punctures due to rutted roads

On 29th February 2012, the one millionth Land Rover Discovery rolled off the production line at Land Rover’s Solihull plant to embark, with two Discovery support cars, on a 50-day, 8,000-mile Journey of Discovery from Birmingham to Beijing.



Inspired by the first Land Rover six-month overland journey from London to Singapore in 1955 – a journey which covered 18,000 miles and wove its way through India, over the jungle-clad mountains of Assam, across northern Burma to Thailand and into Malaya – Land Rover had decided to embark on another ambitious Journey of Discovery to mark this one millionth milestone, with the aim of raising £1 million for a much needed water sanitation project in Uganda. The Land Rover ‘Journey of Discovery’ succeeded in raising £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC) in support of a Ugandan water sanitation project. The IFRC is Land Rover’s global humanitarian partner and this project was in addition to a three-year “Reaching Vulnerable People Around the World” global initiative. Launched in 2010, this initiative provides additional support for IFRC programmes in over 15 countries worldwide.

RACE2RECOVERY

In 2012 Land Rover announced a major support programme for a team of wounded British soldiers as they bid to overcome the challenges of their injuries and complete the most gruelling off-road racing challenge in the world – the 2013 Dakar Rally, which covered over 5,000 miles (9,000 km) in 15 days through Peru, Argentina and Chile. Land Rover’s support of Race2Recovery included the supply of engines for use in the team’s race vehicles, Land Rover Discovery support vehicles, off-road driver training and a parts supply arrangement. The four Qt Wildcat rally raid vehicles that Race2Recovery entered in the Dakar Rally are based on the Land Rover Defender, sharing running gear and some external visual similarities. Several elements of standard Land Rover vehicles are retained on the Wildcat including engines, axles and some cosmetic parts.



2012- LAND ROVER PARTNER- BOWLER

In June 2012 Land Rover entered into a formal partnership with Bowler, the UK-based manufacturer of all-terrain performance cars and rally raid vehicles.

The Bowler EXR and EXR S are the marque’s market-leading rally raid cars. Both carry the ‘Powered by Land Rover’ motto that signifies the advanced 5.0-litre V8 engine that powers the EXR in some of the world’s toughest rally raid events, including the Dakar Rally, Silk Way Rally and FIA World Cup for Cross Country Rallies. The new EXR S is the first Bowler-engineered car for road use. It shares the EXR’s hydro-formed base chassis and is fitted with a modified supercharged V8 engine from the Range Rover Sport which produces 550bhp and 705Nm of torque. In a package as light as 1800kg, this can power the Bowler to 60mph in just 4.2 seconds.

[Jaggu]

Another unique thing about Land Rover i noticed while observing the displays were the number of Specialized application they were put through. No am not talking about just the track modification for swamps or the amphibian. How this legend has played different roles in society; right from a Cheery Picker to a Commando, they seem to have done it all!

Specialist Vehicles from LR:





















Obviously the armed forces also had a great love affair with the brand.



















Last but not the least, nothing is complete in United Kingdom without a bit of Royal Heritage.

[Jaggu]

Thread moved from the Assembly Line to the 4x4 Section.

[SirAlec]

is this a scan of a book. if yes. where can we avail it.

Thanks

[shankar.balan]

Lovely thread. Thank you for sharing it.
I love all LANDYS, especially the British Army "WOLF" version.
Some importance must be given to the Dunsfold Collection - probably one of the largest living Collections of Landys in the world at any one time!!!

[IronH4WK]

that's a wealth of information!

thanks for sharing Jaggu

[ajmat]

Originally Posted by SirAlec

is this a scan of a book. if yes. where can we avail it.

Thanks

This is the official collateral that JLR provided to Jaggu