2023 superbikes sales in India: Here's the annual report card

Kawasaki sold more Z900 motorcycles than the manufacturer with the second-largest market share - Triumph.

BHPian CrAzY dRiVeR recently shared this with other enthusiasts.

The low-volume market for Superbikes and Imports in the country doesn’t allow for a meaningful monthly analysis of their sales data. However, the same over a longer period of a full year makes for a healthy discussion - and with that goal in mind, below is the 2023 Annual report and analysis of the premium two-wheeler market in India.

3311 premium motorcycles were dispatched in the year 2023 with the market seeing a 11% decrease in dispatches compared to 2022.

Note:

All data has been compiled from the data presented by Auto Punditz.

These manufacturer-reported sales numbers are factory dispatches to dealerships. They are NOT retail sales figures to end customers.

Manufacturers like BMW Motorrad, Ducati, Benelli etc are not included because the data is not available.

• 2018 report can be seen here
• 2019 report can be seen here
• 2020 report can be seen here
• 2021 report can be seen here
• 2022 report can be seen here

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• A sole Triumph breaks the Japanese monopoly in the Top-5!
• Kawasaki Z900 is (once again!) India's highest-selling premium motorcycle with 947 units dispatched in 2023. Kawasaki sold more Z900 motorcycles than the manufacturer with the second largest market share - Triumph!
• Triumph hit a jackpot with the all-new Street Triple 765RS, the motorcycle shooting to second place despite dispatches starting only by August 2023.
• Suzuki's all-time favourite hyperbike - the 3rd generation Hayabusa retains 3rd place - dispatching 271 units.
• Two Kawasaki 650 machines take up the 4th and 5th places. Surprisingly, it's their litre-class flagship that beats the sport tourers for a spot in the Top 5 this year - the mighty ZX10R dispatching 238 units.
• Versys 650 sales picked up last year post the facelift and the run continues this year as well - ends up in 5th spot with 191 units.

• Kawasaki had their best-ever year in 2023 - and increased their market share well above 50%. Excellent pricing, followed by the availability of most of their international models contributed to these figures.
• Triumph concentrated more on the launch of the 400s this year and it shows - the numbers are down even though they still retain second place with 29% market share. The Bajaj transition has not been very smooth either!
• Suzuki can do no wrong with the Hayabusa, even if they can't sell anything else!
• Harley Davidson continues to decline further, this time under the Hero distribution network - possibly due to the focus on the launch of the X440.
• Honda had their worst year - and almost no supply of big bikes throughout the year. Ends up with 1% marketshare.

Continue reading BHPian CrAzY dRiVeR's report for more insights and information.