Maruti Suzuki lines up Limited Edition Ritz @buzz

Launching limited/special edition car models has come to become Maruti Suzuki's standard ploy in order to pep up sales of slow selling cars. The Ritz hatchback is the latest Maruti Suzuki to jump onto the limited edition bandwagon. Dubbed the Ritz @buzz, the limited edition variant of the hatchback gets 12 new features. While the Maruti Ritz website lists out the various new features on the @buzz model, prices are yet to be updated. Also, it is uncertain as to which variants of the Ritz get the @buzz treatment. While more information on this front is expected to be available shortly, here's the round up of features on the new Ritz @buzz model. 

On the inside, the car gets the following new features, 

• 2-DIN stereo system with Bluetooth and USB features
• 6 inch speakers
• Reverse parking sensors
• Art (synthetic) leather seat covers
• Rear parcel tray
• Steering wheel cover
• Floor mats (Maruti claims that the new mats are more durable)
• Door sill guards

On the outside, the Ritz @buzz comes with, 

• New body graphics on its flanks
• Bumper protectors
• Door visors
• Mud flaps (said to be more durable units)

Note: Going by the image of the Ritz @buzz model as seen on the official website, the car could get a new paint scheme. 

The Ritz hatchback is available in 7 variants and is Maruti Suzuki's second B+ segment hatchback offering, apart from the best selling Swift. Though available with multiple engine and gearbox options, the Ritz remains a slow seller when compared to the hot selling Swift. So, the limited edition variant of the Ritz seems like yet another attempt by Maruti Suzuki to boost the buzz around this car. Last year, Maruti Suzuki facelifted the Ritz with changes to the exteriors and new features on the interiors. 

The Ritz's two engine options include a 1.2 liter K-Series petrol motor (87 PS-114 Nm) and a 1.3 liter FIAT Multijet turbo diesel motor (75PS-190 Nm). While a 5 speed manual gearbox is standard, a 4 speed automatic gearbox is available as an option on the petrol engined Ritz. ABS+EBD and twin airbags are standard on the top end (ZXi and ZDi) variants of the Ritz while the mid variants (VXi and VDi) can be specified with ABS+EBD.