Re: Hyundai Managment Should Change their mindset Quote:
Originally Posted by ACM While the point about respecting our culture and not taking us for granted is well appreciated. Felt it prudent to point out that.
Hyundai is the 4th largest Automobile group in the world right now after GM, VW & Toyota and that to make it simple puts them well ahead of Ford, Suzuki & Honda, besides all Indian Manufacturers.
Yep they do well here but then their cars in terms of quality, pricing, brand and specifications are all the best fit out here in India, even more so than say Suzuki which has the first mover advantage. |
My full points to you ACM. All said and done,Hyundai is on the top among all South Korean cars.
If one sees the Top 20 US car sales, the Hyundai Elantra and Sonata feature therein. So also in the Australian Top 20 car sales list, these two cars get featured.
The Santa Fe is also a success in the Western markets and so also the Verna.
Hyundai has achieved this status with its top class quality control and customer friendly ways at their showrooms. In fact, the US market is the toughest to crack amongst all. The first lot of Hyundai Pony's shipped in 1986 to the US, got a very cold reception and the Korean cars were labelled as cheap and unreliable with the Asian tag.
Hyundai has totally changed the perception of Western buyers. The cars are now labelled as value for money with a lots of goodies packed in for less price, with the RELIABLE tag.
I would not like to comment on the Trade Union and the Hyundai India management's tactics, as I am not competent to do so without much facts now.
Last edited by anjan_c2007 : 7th March 2013 at 20:53.
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