Marketing Gimmick?
1) IMO - For the company this is good marketing. End of day they are going to see what matters Sales numbers. Public sees more vehicles with the Thar decal be it MDi or CRDe giving more publicity for the vehicle there by more sales.
Less visibility of vehicle on road will lead to lesser sales.
2) I agree that a THAR CRDe owner will know he has a better and niche product than the fellow THAR MDi driving along side him and vice-versa. Would anyone seriously Not buy the Thar just cause the new 550 is also being called a THAR?
Similarly, many who want the Storm may settle for the MDi cause they cannot afford it. Storm Owners know they have the top end (mechanically) variant so dilution of brand is not an issue.
3) Many want the Solid Axle more affordable variant which MM has given. Why cant these guys drive around with the THAR badge?
4) The Thar has not even launched, no buyers and its become such a big brand?.... that we are now trying to protect it?
Also, thanks for clearing up that the 4x4 version
is coming. For many this would make more sense than the more expensive and overpriced
CRDe version.
I Like the rational given by Vinod
Quote:
Originally Posted by vinod_nookala Looks!! How could we have two names for similar looking vehicles?? Though similarities end here, for a normal road going guy he wouldnt be able to make a difference. Then why confuse him with two names?- this wouldnt have benefited any brand. Today you still are talking about THAR and not about MM550 MDI TC 4wd. Got what iam saying? :-) |
Quote:
Originally Posted by svsantosh why is the jeep nameless/no decal? Why not call it the MM560 |
Hello saar - I patented that naming convention. MM would have to pay me royalty of atleast 1 MM Thar CRDe
and 1 MM Thar MDi / MM560 for coining that model name.
http://www.team-bhp.com/forum/4x4-ve...ml#post2097746 http://www.team-bhp.com/forum/4x4-ve...ml#post2097797
Everything matches what we speculated except I had asked for MDL. MM why aren't you listening?
Quote:
Originally Posted by The Wolf LOL I like the way everyones going "This is not Thar, this is not Thar"!!! So cute |
Hehe thats cause this is not the Thar everyone was expecting.
Team-Bhp was not prepared for this.
Quote:
Originally Posted by Samurai Slapping the Thar badge on it must have been a last minute marketing decision. They are diluting the brand name even before Thar has been launched. |
They agreed its last min. But I personally think its wise decision from their perspective. A Potential Thar (CRDe) buying would be a little miffed by this, but it should not stop him from buying it.
Quote:
Originally Posted by vinod_nookala Guys,
THAR Di is the answer to every one's wish of a plain, simple, reliable and effective workhorse that Team Bhpians and off road traditionalists wanted- This includes myself !!
Some of you sensed this was coming, though THAR CRDe was discussed every where this vehicle was always kept under wrap for you all to get pleasently surprised!
... |
It was not rocket science once the Major was discontinued. The only reasonable shell dye remaining was the good old 540/CJ7 shell.
Thank you ~ for launching a plain, simple, reliable, (affordable) and effective workhorse.
Quote:
Originally Posted by vinod_nookala Hey Arka,
Now you and tini have every thing, just remove those axles from your old vehicle and put it on new THAR Di 4wd. There you have a rocking machine just like you wanted!! The chassis is same as army one but only thing is that perch points are alterted as it doesnt have to take that monster 7.50 -16 tyre. And yes the steering here is manual RCBT. |
Okay Vinod here is my question on this. Why?
a) Why should he be impatient and buy the 4x2 and modify? How long will the 4x4 take to be launched / delivered?
b) why would you alter the perch points? Have you see the MTs being used nowadays by most folks? the 7.50 -16 tyre is considered nothing now a days.
Quote:
Originally Posted by vinod_nookala THAR DI will be offered in 4wd as an option. But CRDe will be made only in 4wd. |
Makes sense!
Quote:
Originally Posted by jeepster why are you guys comparing IFS CRDE Thar with OKBJ MDi Thar.
FYI technically both are different vehicles with common body shell. |
Cause bit of extreme offroading on Rocky terrain uneven terrain where articulation is key would demand the Solid Live Axle version.
Not the comfy CRDe
Quote:
Originally Posted by gsferrari Thar MDi - 4.3L ex showroom
Thar CRDe - 6.2L ex showroom |
Okay seriously. Can someone confirm these numbers?
IMO the CRDe would be priced 1.75L+ more than the MDi.
Wolf~ which dealer did you see this vehicle at?
India Garage / Sireesh / SKS ? Am guessing SKS, Bilakahalli?